This post was originally published as a Guest Post on the designRoom Creative Blog (http://www.designroom.com) as a legal perspective on the use of words (“copy”) in marketing and advertising. Thanks to the team at designRoomCreative for asking me to contribute my thoughts.
My friends at designRoom have creatively chosen the theme of words, copy, and content for this month’s…
As a lawyer who advises ad and marketing professionals, I’m regularly reminded by clients that legal fees are not a fun way to spend marketing dollars. This is understandable, and to me it’s also a somewhat welcome point of view. If that sounds like an unusual perspective coming from “legal,” hear me out: it is always less costly in the long run to have a proactive approach to t…
I had the privilege recently to speak to a group of communications professionals, along with my friends Lisa Zone and Alexa Marinos at Cleveland PR Firm Dix & Eaton, about the legal implications of using social media in marketing communications. You can read a bit about it here at Time.com http://business.time.com/2012/07/18/protect-your-company-from-social-media-mayhem-2/
It was a fun…
My marketing agency clients frequently express frustration about the business pitch process. Not the creative part of the process – they enjoy that, or they wouldn’t be in the business, I hope. And not the deadline pressure. What they worry about is giving away their work.
This is a much-discussed concern in the marketing world. Agencies and their clients are forever engaged in this…
I spend a lot of time working with clients to determine when and why it’s appropriate to seek trademark protection for brands. Since many of the questions about trademarks seem “universal” (ie. I get them a lot), I thought it would be helpful to talk about them here. So here, in no particular order, are 6 of the most frequently asked questions about trademarks:
How do I know when I need…