We wanted to know more about how marketing agencies view legal issues, and how they handle them – so we asked them!
In this post, I’ll provide an overview of the research results Toerek Law commissioned to reveal how agency leaders think about “legal”.
We learned a lot about the challenges agencies face and how agency owners and decision-makers prepare, react and…
Brand Safe: Top Tips to Picking a Protectable Brand
Branding is collaborative and multi-dimensional process to create a unique representation of a company, product or service. More than a name or a logo, a brand takes into consideration company culture, vision, values, customer profile and more.
While all of that can be a heavy lift for your marketing agency and its clients, this…
Freelancers have always been an important part of the marketing agency environment.
The reasons for this fact have changed depending on the industry culture and the economy at any given time – sometimes the best creatives choose the personal autonomy of establishing their own freelance brand, in other cases a booming economy and the battle for talent it creates means independent…
In December 2019, in partnership with Audience Audit Inc.,Toerek Law launched a survey to gain insight into the attitudes and motivations of marketing agency decision-makers with respect to legal services.
While we couldn’t have predicted what was to come in the months to follow, I am grateful that 224 of you answered the call when you did, and provided inside information on how you approac…
Whether you’re planning your physical return, figuring out your long-term remote work setup, or somewhere in between, there’s no question that the first two quarters of 2020 have changed the relationships with your agency and clients.
From ingenuity driven from the new and urgent needs of your clients, to new efficiencies gained in the process or delivery of your services in a…
In my last post, Protecting Your Agency Work Model – Today and Tomorrow I dug into the evolving landscape of modern agency organization, including outsourced, virtual, strategic alliance and collective models.
Overnight, the global pandemic has turned the agency work model on its head, with even the most of traditional of agencies deploying a remote workforce and advising clients…
Successful agencies today put clients in the center of their ecosystem. This has bred a variety of agency business models designed to deliver the results clients demand, while running a profitable agency business.
The following outlines the types of agency work models in practice today; both shared and specific legal issues that each model faces; and the critical legal tools your agency needs…
If the turning of the decade has you (or an agency client) questioning the look or relevancy of your brand, perhaps you’ve made it your new year’s resolution to review, refresh or rebuild it from the inside out.
Whether for your agency and your products, or in supporting your clients, there are key areas to consider from the legal standpoint whether you’re managing a complete overhaul,…
Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation.
By choice or need, you may have already taken clear action and are prepared for what’s ahead.
Unfortunately your efforts won’t go far if not institutionalized within the brand.
I’ve just celebrated a year of hosting The Innovative Agency Podcast.
In 2018, after our first six months, I noticed some common themes around innovation, and captured in it in our post Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas. The concept “decisions delayed, or made out of fear, hold agencies back,” still rings true in nearly all of…