Sharon Toerek founded Toerek Law to help U.S. independent marketing, advertising, digital and communications agencies protect their assets and turn their ideas into revenue.
Sharon created Toerek Law to fill a gap she saw in the agency industry – focused, industry-specific legal guidance that was designed to help independent agencies thrive.
Highly invested in the agency community, Sharon
- is an approved participant on the American Association of Advertising Agencies (4A’s) Legal Consultants Panel and a member of the 4As Experts Network.
- has served as President of the American Ad Federation (AAF), Cleveland.
- is a frequent speaker at agency industry events, including the AdAge Small Agency Conference, Mirren Live, INBOUND, Content Marketing World, MAICON, and the Build a Better Agency Summit.
- created the Legal + Creative. Agency Protection System, a comprehensive legal education subscription and legal toolkit for independent agencies.
- created and has hosted over 320 episodes of the agency-focused podcast The Innovative Agency, a podcast about innovation and trends in the agency world.
Sharon provides proactive, strategic counsel to communications, marketing, advertising, digital, and creative agencies on legal and business issues they face continually in their work, including:
- agency-client relationships, including agency service contracts
- agency-freelancer and agency strategic alliance relationship management
- trademark and brand protection matters
- copyright protection, licensing, and transfer of creative content
- influencer marketing negotiations and content marketing legal compliance
- advertising law review
- AI policy and risk management for agencies
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