Quick note before we start: we are very pro-AI at the Firm. We use it, we encourage it, and we build with it. But using AI to process legal issues is a game of nuance. And sometimes unrealistic expectations. And many times, very misleading and (sometimes potentially damaging) results. AI in agency legal affairs is […]
How NOT to Use AI for Agency Legal Issues Read Post »
Agencies are increasingly being placed in the role of “issue spotter” when it comes to all of the legal hurdles that can get between your work and its intended audience. This is in addition to your already full plate of legal operations matters like contracts, IP protection, and employment policies. But while the latter relate
What Legal Developments Should Agencies Track This Year? Read Post »
Data privacy issues aren’t new for agency marketers. You’ve been navigating this space for years if any of your agency’s client work touches digital marketing, social media marketing, e-commerce, direct response campaigns or any other strategy or tactic involving consumer data (so, nearly all of you). And you likely know that wherever there is consumer
Access Confidential: What Does Your Agency Need to Know About Data Privacy Now? Read Post »
In our years of advising marketing agencies on legal risk, we’ve seen lots of economic, social and technological developments that continually change the business game for them. None so far has moved so quickly to force adjustments to the ways agencies think, operate and serve as has AI. This, regrettably, doesn’t mean that the law
AI, Your Agency and Perpetual (Legal) Motion Read Post »
Hindsight, as they say, it’s always 20-20. It’s true in any number of business and legal situations. The high activity level around agency M&A transactions for the past 24 months – both internal for succession or leadership transition purposes, or to an external party when the owner is ready to retire or move on –
You Might be Ready for the Agency M&A Conversation – But Is Your Business? Read Post »
An Agency Guide to Key Talent Agreement Points and Negotiation Tips Have you ever been in a negotiation with talent for a content creation project or influencer campaign that seems to last weeks? Maybe even weeks after the content has already been posted (yes, we know about that, and we forgive you)? With summer campaigns
YOU’RE SO “TALENT”ED! Read Post »
As AI continues to evolve and become integral across industries, including in the marketing and digital advertising space, it is important to not only address the use of AI in your Master Services Agreement (MSA) or other services contract with your clients, vendors, and employees, but to also understand the terms and conditions of the
TERMS AND CONDITIONS APPLY:WHAT YOU NEED TO KNOW ABOUT AI PLATFORM TERMS Read Post »
Our Firm is talking with agency leaders daily about the impact of AI on their businesses. A lot of that conversation about implementation or integration of AI into your agency’s work right now is focused in two areas – opportunity and risk. Your agency has likely spent a lot of time consuming information about the
The AI-Ready Agency: 5 Steps to Reducing Your Agency’s AI Risks Right Now Read Post »
Your agency’s work is all about creating impact for its clients. Whether that impact is links clicked, posts liked, or dollars spent or donated – the goal is to persuade someone to take some action that creates a positive business result for the client. In the eyes of the Federal Trade Commission (FTC), each of
5 Ways to Avoid Being Interesting to the FTC in Your Advertising Read Post »
Three Things Your Agency Should Do Now to Start 2025 Strong It’s that time of year – the mad rush of checking off to-do lists and getting things in order before a new year begins. Sometimes, it’s hard to know what should take priority. Where should you invest your time and money to give the
FINISH STRONG, START STRONGER! Read Post »
