Helping Agencies Stay Compliant in a Regulated Marketing Landscape
Creative freedom thrives on clear legal boundaries. Modern marketing agencies face complex compliance challenges, from FTC endorsement rules to privacy regulations and advertising disclosures.
Toerek Law helps agencies confidently navigate these evolving rules so that campaigns can stay innovative and compliant. We review, draft, and implement policies that protect your agency and your clients from regulatory risk.
FTC Advertising Compliance
The FTC closely monitors marketing practices, especially around endorsements, influencer campaigns, and sponsored content.
We help agencies:
- Develop and enforce compliance programs for influencer and affiliate marketing.
- Draft contract language requiring proper disclosure and recordkeeping.
- Review campaign creative for compliance with advertising law.
- Train teams and clients on FTC guidelines and disclosure best practices.
Our approach allows agencies to maintain creativity while meeting legal transparency requirements.
Data Privacy Regulations Compliance
Privacy laws are tightening worldwide, affecting how agencies collect, use, and share data. We guide agencies through U.S. and international frameworks such as the CCPA, GDPR, and state-specific privacy acts.
We help you:
- Create compliant privacy notices and consent policies.
- Develop vendor agreements that address data handling and security.
- Manage data collection tools responsibly for clients and campaigns
The result: privacy-forward practices that protect clients, consumers, and your agency’s reputation
Ad Campaign Legal Review
Before launching campaigns, we conduct proactive legal reviews to ensure ad copy, visuals, and claims comply with relevant laws. Whether for influencer marketing, paid media, or brand collaborations, our pre-launch assessments reduce the risk of regulatory or reputational damage.
Toerek Law is without equal when it comes to trademark and copyright law. We refer all of our clients with these needs as we’ve never found another option that provides the high level of service our clients receive from Sharon and her team. Our agency uses her services as well, and she provides us ongoing education about legal rulings that impact our creative services.
The Toerek team is always highly responsive and has provided guidance in areas of the agency world where other law firms have no experience, from AI to social media, and overall marketing regulations.
Mark Vandegrift, President & CEO | Innis Maggiore
Not Sure Whether You’re Compliant?
Getting marketing compliance wrong can cost you more than money – it can damage your client’s (and your agency’s) brand reputation and put your business at legal and financial risk. We help you avoid compliance mistakes with plain-language, actionable advice.