Agency Influencer Marketing Legal Toolkit

We created this Agency Influencer Marketing Legal Toolkit to help you launch your next influencer or creator campaign – from brief to talent negotiation to execution – without letting legal compliance slow you down.

• Here, you’ll find:
  A cheat sheet for your next influencer negotiation — refer to it so you know you’re checking all the boxes when it comes to getting the relationship properly documented.
• Contract agreement templates (two versions) to use as your baseline for the next influencer deal your agency documents. One version is suited for influencer relationships, and the second version works well for creator-only scenarios.
• Additional release templates that most influencer campaigns require — for either Name/Image/Likeness use or for photography and location use.
  An FTC disclosure policy that you can use as an addendum to your next agreement or as a stand-alone document to ensure that influencers are informed about compliance rules and agree to follow them.