Brand Safe: A Trademark Guide for Your Agency’s Next Branding Project.
We have developed this guide for two reasons. First, whenever you decide on a brand scheme without consulting a lawyer, we hope that you will use these tips to help reduce your risk of infringement. Second, when you do have a lawyer run a clearance check, we hope this guide will prevent a lot of “back to the drawing board” emails and instead turn them into green lights.





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