Marketing “Under the Influence” – A Survival Guide for Agencies
October 21, 2024
Influencers have become essential tools for agencies and their clients to reach new audiences, build credibility,…
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About Legal + Creative:
Legal + Creative is a site devoted to helping professionals in the marketing, advertising and communications industries protect and monetize their creative assets. Find content here about the legal issues marketers face every day, like intellectual property rights, social media and content marketing compliance, and agency-client and agency-freelance relationships. Legal + Creative is published by attorney Sharon Toerek.
Trademark Law
The creative process of branding a product or business raises questions about trademark clearance, use and protection. Find helpful information about legal considerations related to trademarks here at Legal + Creative. More Information »
Copyright Law
Marketing professionals are in the business of developing and monetizing creative assets. This requires careful attention to copyright registration, license and transfers, and sometimes rights acquisition from other parties. Learn to spot and address these critical rights protection issues. More Information »
Agency-Client Relationships
The agency-client business relationship requires a strong, understandable, legal structure so that issues like rights ownership and transfer, client confidentiality, and liability issues are clear. Get guidance on these issues, along with information on pre-relationship rights protection. More Information »
Agency-Freelance Relationships
The freelance workforce is a modern fact of life in the marketing industry. These independent contract relationships create interesting questions about rights ownership and transfer, as well as fair competition. Find best practice information about managing these relationships. More Information »
Social Media Law and
Content Marketing Law
The rising use of social media and content marketing in integrated campaigns creates legal implications in the areas of trademark, copyright and employment law. Get information here about proactive legal policies to handle them. More Information »
Ad and Marketing Regulations
Stay up to date on the laws, regulations, and policies that impact marketers. More Information »
Recent Posts
The most recent content posted by Sharon Toerek at Legal + Creative.
Invasion of the California Privacy Acts….Understanding CIPA and Your Marketing
August 28, 2024
If you haven’t heard of the California Invasion of Privacy Act, otherwise known as CIPA, you probably will soon.
Contractor Or Employee? Actions Speak Louder Than Terms
July 19, 2024
You may be familiar with this situation.
Your agency engages a freelancer to help you with client projects.