Marketing “Under the Influence” – A Survival Guide for Agencies
October 21, 2024
Influencers have become essential tools for agencies and their clients to reach new audiences, build credibility,…
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Order our guide on the 5 Hot Legal Hot Buttons Agency Leaders Need to Know, by Sharon Toerek.
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Order our guide on the 5 Hot Legal Hot Buttons Agency Leaders Need to Know, by Sharon Toerek.
Order our guide on the 5 Hot Legal Hot Buttons Agency Leaders Need to Know, by Sharon Toerek.
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Order our guide on the 5 Hot Legal Hot Buttons Agency Leaders Need to Know, by Sharon Toerek.
I’m an intellectual property and marketing law attorney with a national practice based in Cleveland, Ohio. I devote my legal practice at Toerek Law to helping clients protect, enforce and monetize their creative assets.
Learn more about SharonI’m an intellectual property and marketing law attorney with a national practice based in Cleveland, Ohio. I devote my legal practice at Toerek Law to helping clients protect, enforce and monetize their creative assets.
Learn more about SharonI’m an intellectual property and marketing law attorney with a national practice based in Cleveland, Ohio. I devote my legal practice at Toerek Law to helping clients protect, enforce and monetize their creative assets.
Learn more about SharonI’m an intellectual property and marketing law attorney with a national practice based in Cleveland, Ohio. I devote my legal practice at Toerek Law to helping clients protect, enforce and monetize their creative assets.
Learn more about SharonEnter your email address to receive updates.
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Legal + Creative is a site devoted to helping professionals in the marketing, advertising and communications industries protect and monetize their creative assets. Find content here about the legal issues marketers face every day, like intellectual property rights, social media and content marketing compliance, and agency-client and agency-freelance relationships. Legal + Creative is published by attorney Sharon Toerek.
The creative process of branding a product or business raises questions about trademark clearance, use and protection. Find helpful information about legal considerations related to trademarks here at Legal + Creative. More Information »
Marketing professionals are in the business of developing and monetizing creative assets. This requires careful attention to copyright registration, license and transfers, and sometimes rights acquisition from other parties. Learn to spot and address these critical rights protection issues. More Information »
The agency-client business relationship requires a strong, understandable, legal structure so that issues like rights ownership and transfer, client confidentiality, and liability issues are clear. Get guidance on these issues, along with information on pre-relationship rights protection. More Information »
The freelance workforce is a modern fact of life in the marketing industry. These independent contract relationships create interesting questions about rights ownership and transfer, as well as fair competition. Find best practice information about managing these relationships. More Information »
The rising use of social media and content marketing in integrated campaigns creates legal implications in the areas of trademark, copyright and employment law. Get information here about proactive legal policies to handle them. More Information »
Stay up to date on the laws, regulations, and policies that impact marketers. More Information »
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Ad and Marketing Regulations Agency Management Agency-Client Relationships Agency-Freelancer Relationships Copyright Law Influencer Marketing Trademark Law Uncategorized
You may be familiar with this situation.
Your agency engages a freelancer to help you with client projects.