One of the best ways to understand your clients’ world is to spend time at the same learning and networking events as they do, absorbing content and having conversations about what it all means to them and for their business, in real time. We hit the spring/summer independent agency conference season with just that intention […]
Three Months, Seven Agency Conferences, and Three Legal Takeaways Read Post »
Quick note before we start: we are very pro-AI at the Firm. We use it, we encourage it, and we build with it. But using AI to process legal issues is a game of nuance. And sometimes unrealistic expectations. And many times, very misleading and (sometimes potentially damaging) results. AI in agency legal affairs is
How NOT to Use AI for Agency Legal Issues Read Post »
In our years of advising marketing agencies on legal risk, we’ve seen lots of economic, social and technological developments that continually change the business game for them. None so far has moved so quickly to force adjustments to the ways agencies think, operate and serve as has AI. This, regrettably, doesn’t mean that the law
AI, Your Agency and Perpetual (Legal) Motion Read Post »
Hindsight, as they say, it’s always 20-20. It’s true in any number of business and legal situations. The high activity level around agency M&A transactions for the past 24 months – both internal for succession or leadership transition purposes, or to an external party when the owner is ready to retire or move on –
You Might be Ready for the Agency M&A Conversation – But Is Your Business? Read Post »
As AI continues to evolve and become integral across industries, including in the marketing and digital advertising space, it is important to not only address the use of AI in your Master Services Agreement (MSA) or other services contract with your clients, vendors, and employees, but to also understand the terms and conditions of the
TERMS AND CONDITIONS APPLY:WHAT YOU NEED TO KNOW ABOUT AI PLATFORM TERMS Read Post »
Our Firm is talking with agency leaders daily about the impact of AI on their businesses. A lot of that conversation about implementation or integration of AI into your agency’s work right now is focused in two areas – opportunity and risk. Your agency has likely spent a lot of time consuming information about the
The AI-Ready Agency: 5 Steps to Reducing Your Agency’s AI Risks Right Now Read Post »
Three Things Your Agency Should Do Now to Start 2025 Strong It’s that time of year – the mad rush of checking off to-do lists and getting things in order before a new year begins. Sometimes, it’s hard to know what should take priority. Where should you invest your time and money to give the
FINISH STRONG, START STRONGER! Read Post »
Influencers have become essential tools for agencies and their clients to reach new audiences, build credibility, and drive sales. It’s true that negotiating influencer agreements can be a challenging process, especially when you’re trying to get a campaign launched on a tight deadline, but these key tips will guide your team as it as you
Marketing “Under the Influence” – A Survival Guide for Agencies Read Post »
You may be familiar with this situation. Your agency engages a freelancer to help you with client projects. Maybe that freelancer uses agency equipment and materials to create the work product, is engaged for an indefinite period of time, is asked to track time on each project, and is paid on a monthly basis. You
Contractor Or Employee? Actions Speak Louder Than Terms Read Post »
On April 24, 2024, the Federal Trade Commission (FTC) issued a new ruling that essentially bans non-compete clauses across the board for employers. This decision comes after much debate recently around the enforceability of non-competes across various states, as more and more states were rendering them unenforceable or at least much more difficult to enforce.
THIS JUST IN: NEW FTC RULE BANS NON-COMPETES Read Post »
