Agencies are increasingly being placed in the role of “issue spotter” when it comes to all of the legal hurdles that can get between your work and its intended audience. This is in addition to your already full plate of legal operations matters like contracts, IP protection, and employment policies. But while the latter relate […]
What Legal Developments Should Agencies Track This Year? Read Post »
Hindsight, as they say, it’s always 20-20. It’s true in any number of business and legal situations. The high activity level around agency M&A transactions for the past 24 months – both internal for succession or leadership transition purposes, or to an external party when the owner is ready to retire or move on –
You Might be Ready for the Agency M&A Conversation – But Is Your Business? Read Post »
As AI continues to evolve and become integral across industries, including in the marketing and digital advertising space, it is important to not only address the use of AI in your Master Services Agreement (MSA) or other services contract with your clients, vendors, and employees, but to also understand the terms and conditions of the
TERMS AND CONDITIONS APPLY:WHAT YOU NEED TO KNOW ABOUT AI PLATFORM TERMS Read Post »
Our Firm is talking with agency leaders daily about the impact of AI on their businesses. A lot of that conversation about implementation or integration of AI into your agency’s work right now is focused in two areas – opportunity and risk. Your agency has likely spent a lot of time consuming information about the
The AI-Ready Agency: 5 Steps to Reducing Your Agency’s AI Risks Right Now Read Post »
Oh TikTok, how you confound us right now! It’s whiplash time for agencies that have integrated TikTok into their toolkit of recommendations for clients who want to grow brands or achieve other specific business results online. Let’s walk through some recent legal developments that are affecting TikTok campaigns and creative choices for marketers on the
TikTok, Music and Congress…..What Do Agencies Do Now? Read Post »
It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea. In 2023, four new states adopted statutes protecting the use and
It’s A Private Matter – Agencies And Data Privacy Regulations Today Read Post »
Have you been seeing more “Paid Partnership” or “Advertisement” tags lately while scrolling your feed? This is largely in part due to the FTC’s updated endorsement guidelines, which are even more strict than they were mere months ago. As an agency, you should be aware of the new regulations being imposed on the brands and
It’s Unavoidable: What The FTC’s Updated Endorsement Guidelines Mean For Your Agency Read Post »
Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down.
What Agencies Need to Know About Artificial Intelligence Read Post »
Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts.
The Agency’s Legal Guide for TikTok Sounds Read Post »
The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact). There’s a lot to digest in the proposed changes, but we are
