Agencies are increasingly being placed in the role of “issue spotter” when it comes to all of the legal hurdles that can get between your work and its intended audience. This is in addition to your already full plate of legal operations matters like contracts, IP protection, and employment policies. But while the latter relate […]
What Legal Developments Should Agencies Track This Year? Read Post »
Hindsight, as they say, it’s always 20-20. It’s true in any number of business and legal situations. The high activity level around agency M&A transactions for the past 24 months – both internal for succession or leadership transition purposes, or to an external party when the owner is ready to retire or move on –
You Might be Ready for the Agency M&A Conversation – But Is Your Business? Read Post »
As AI continues to evolve and become integral across industries, including in the marketing and digital advertising space, it is important to not only address the use of AI in your Master Services Agreement (MSA) or other services contract with your clients, vendors, and employees, but to also understand the terms and conditions of the
TERMS AND CONDITIONS APPLY:WHAT YOU NEED TO KNOW ABOUT AI PLATFORM TERMS Read Post »
Our Firm is talking with agency leaders daily about the impact of AI on their businesses. A lot of that conversation about implementation or integration of AI into your agency’s work right now is focused in two areas – opportunity and risk. Your agency has likely spent a lot of time consuming information about the
The AI-Ready Agency: 5 Steps to Reducing Your Agency’s AI Risks Right Now Read Post »
You may be familiar with this situation. Your agency engages a freelancer to help you with client projects. Maybe that freelancer uses agency equipment and materials to create the work product, is engaged for an indefinite period of time, is asked to track time on each project, and is paid on a monthly basis. You
Contractor Or Employee? Actions Speak Louder Than Terms Read Post »
On April 24, 2024, the Federal Trade Commission (FTC) issued a new ruling that essentially bans non-compete clauses across the board for employers. This decision comes after much debate recently around the enforceability of non-competes across various states, as more and more states were rendering them unenforceable or at least much more difficult to enforce.
THIS JUST IN: NEW FTC RULE BANS NON-COMPETES Read Post »
Oh TikTok, how you confound us right now! It’s whiplash time for agencies that have integrated TikTok into their toolkit of recommendations for clients who want to grow brands or achieve other specific business results online. Let’s walk through some recent legal developments that are affecting TikTok campaigns and creative choices for marketers on the
TikTok, Music and Congress…..What Do Agencies Do Now? Read Post »
It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea. In 2023, four new states adopted statutes protecting the use and
It’s A Private Matter – Agencies And Data Privacy Regulations Today Read Post »
Have you been seeing more “Paid Partnership” or “Advertisement” tags lately while scrolling your feed? This is largely in part due to the FTC’s updated endorsement guidelines, which are even more strict than they were mere months ago. As an agency, you should be aware of the new regulations being imposed on the brands and
It’s Unavoidable: What The FTC’s Updated Endorsement Guidelines Mean For Your Agency Read Post »
Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down.
What Agencies Need to Know About Artificial Intelligence Read Post »
