In addition to publishing content on Legal + Creative, Sharon Toerek is a highly experienced speaker, providing insight on marketing law and intellectual property issues by speaking at popular national marketing industry conferences and regional industry events, including:

Content Marketing World

AdAge Magazine Small Agency Conference

BOLO Digital Marketing Conference

Agency Management Institute

The Brand Establishment

American Advertising Federation (AAF)

Sharon also frequently presents customized content for marketing agencies and in-house marketing teams on intellectual property law, marketing and advertising law, the legal implications of social media and content marketing, and related topics. Choose a topic listed here, or contact us about developing content especially for your team, based on your specific needs or questions .

Suggested Presentation Topics:

All presentations are designed to encourage audience interaction, and allow for plenty of question and answer time.

Top Legal Hotbuttons in Adland – and How to Handle Them: An interactive presentation about the most frequently encountered legal issues by ad and marketing pros, including intellectual property protection, agency-client contracts, independent contractor relationships, and more. With practical suggestions about how to address them, as well as tips to avoid them with some proactive, pain-free legal steps.

What Every Ad and Marketing Pro Needs to Know about Intellectual Property: Copyright, trademark law, confidential business information…..marketing professionals are touched by intellectual property every day because of the amount of creativity in your work. This presentation reviews the common IP issues every ad pro faces and needs to understand, along with some helpful strategies for minimizing them.

The Top 10 Ways for Agencies to Save Money on Legal Fees: Learn the best ways for marketing agencies to proactively handle their recurring legal questions, with this review of the top tactics and tools every agency needs to avoid common legal problems, up-front and cost effectively.

Your Hidden Assets – Turning Agency IP into Cash: Intellectual property is currency for marketing and creative agencies. Most agencies are sitting on large inventories of IP assets, some of which could be leveraged for additional revenue streams. Discover how to assess the agency’s inventory of IP assets, prioritize which assets to protect, then how to leverage them for additional profit. The session includes real-world examples of agencies who have turned their assets into cash, and how they did it.

Key Legal and Regulatory Issues in Marketing Right Now: Continuously refreshed to reflect current legal and regulatory trends in the advertising and marketing world. Hot for 2015: Data Privacy, Ad Tax Regulations, and FTC Testimonial Guidelines.

How to Stay out of Legal Trouble with Social Media and Content Marketing: A review of the common legal implications of social media and content marketing strategies, including intellectual property issues (like brand management and plagiarism) , and FTC truth in advertising and testimonial requirements, and a discussion of best practices in designing social media and content marketing policies and guidelines for agency teams, blogger networks, or the company’s internal marketers.

To inquire about having Sharon speak at your conference or having Sharon present in-house legal training, contact sharon@legalandcreative.com.