It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea.
In 2023, four new states adopted statutes protecting the use and collection of consumer data, and several more states…
Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down. You don’t own copyright in anything the AI produces – in…
CLEVELAND – Aug. 28, 2019 – Sharon Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present at Content Marketing World 2019. Her session, “Whose Lawsuit Is It, Anyway? How Your Agency Can Get Sued With its Client, and How to Avoid It,” will take place on Sept. 4 as part of the agency strategies track. View the full session details here.
Toerek w…
CLEVELAND – Sept. 19, 2017 – Sharon L. Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present, “Keep Marketing Safe: How to Design A Marketing Strategy That Keeps Lawyers Away,” at INBOUND 2017, 1 p.m., Tuesday, Sept. 26.
In this session, designed for marketing agencies, attendees will learn the rules marketers need to keep it all legal in…
CLEVELAND – Nov. 1, 2016 – Sharon L. Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present, “The Five Legal Mistakes Your Agency is Making in New Business – And How to Fix Them,” at INBOUND 2016, Friday, Nov. 11, 10:30-11:15 a.m.
Agencies navigating new business opportunities, while managing their current client deadlines and other agency…
CLEVELAND – Aug. 31, 2016 – Sharon Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will join lawyer Ruth Carter for an interactive Q&A session at Content Marketing World 2016, which will cover how to safely succeed in content marketing while taking a proactive approach to protecting creative work and minimizing legal risk.
The segment, “Why Can I…
In addition to publishing content on Legal + Creative, Sharon Toerek is a highly experienced speaker, providing insight on marketing law and intellectual property issues by speaking at popular national marketing industry conferences and regional industry events, including:
Content Marketing World
AdAge Magazine Small Agency Conference
BOLO Digital Marketing Conference
Agency…