This is Part 3 of a series on turning Marketing Agency IP assets into Money. In previous posts here and here, I discussed discovery of the Agency’s proprietary intellectual capital so that the Agency has a sense of its assets and how to evaluate their potential for additional Agency revenue.
In Part 2 of this series, I discussed methods to legally secure the Agency’s…
In previous posts here and here, I reviewed methods for discovery and auditing your marketing agency’s intellectual property, with a view toward capitalizing on those assets to enhance the Agency’s value or create additional revenue streams. In Part 1 of this series, I also posed some questions the Agency can ask to help prioritize its intellectual property assets, so that it can…
In my last post, I discussed the places where ad and marketing agencies might find their intellectual capital, some of which might be converted into additional revenue streams, higher professional fees, or enhanced value to a potential purchaser of the Agency.
Once the Agency has decided to evaluate its intellectual capital, it needs an easy system, or roadmap, to identifying t…
Marketing and ad agency leaders are frequently surprised when I tell them that they are probably sitting on a large pile of intellectual property, a lot of it underutilized and most of it unprotected.
Agencies are typically so focused on the ideation and creativity they employ for their clients that they rarely take a breather to think about their own intellectual capital. Or,…
Over the past few days I had the honor of meeting with a group of ad agency owners who are Agency Management Institute members to discuss legal issues in their industry. And, since the agency folks luckily chose Puerto Rico as our meeting destination, my husband and I were able to fit in an enjoyable side trip to the Bacardi ® rum factory outside of Old San Juan for a tour.
The tour of…
You’re sailing along on what feels like a perfectly normal Tuesday at the Agency when you get the dreaded call or email that reports one of the following scenarios:
– That prospect? The one you pitched but didn’t convert? They’ve got a brand new campaign and it looks just like Concept #2 from your pitch book.
– Another Agency’s redesigned website looks oddly familiar.
I spend a lot of time talking about one of my favorite (really!) topics – trademark protection for brands. Like most things that get better with practice, the more often I explain the process to clients, the easier it is to boil it down to a few simple, top level steps.
And so here, the 4 “Easy Steps” to brand trademark protection that Agencies and their clients need to know…
Brandholders (and the agencies that help them with branding work) are about to experience a new, “wild west”-style age of trademark clearance and protection issues with the release of new Top Level Domains (TLD’s) by ICANN, the U.S. registrar or internet domain names.
In light of its plans to release hundreds of new TLD’s in rapid succession, over 1,900 applications were submitted to…
This post was originally published as a Guest Post on the designRoom Creative Blog (http://www.designroom.com) as a legal perspective on the use of words (“copy”) in marketing and advertising. Thanks to the team at designRoomCreative for asking me to contribute my thoughts.
My friends at designRoom have creatively chosen the theme of words, copy, and content for this month’s…
As a lawyer who advises ad and marketing professionals, I’m regularly reminded by clients that legal fees are not a fun way to spend marketing dollars. This is understandable, and to me it’s also a somewhat welcome point of view. If that sounds like an unusual perspective coming from “legal,” hear me out: it is always less costly in the long run to have a proactive approach to t…