This post was originally published as a Guest Post on the designRoom Creative Blog (http://www.designroom.com) as a legal perspective on the use of words (“copy”) in marketing and advertising. Thanks to the team at designRoomCreative for asking me to contribute my thoughts. My friends at designRoom have creatively chosen the theme of words, copy, and […]
When Words Matter – The Legal Version Read Post »
As a lawyer who advises ad and marketing professionals, I’m regularly reminded by clients that legal fees are not a fun way to spend marketing dollars. This is understandable, and to me it’s also a somewhat welcome point of view. If that sounds like an unusual perspective coming from “legal,” hear me out: it is
The 5 Best Ways Marketers Can Save Money on Legal Fees This Year Read Post »
I spend a lot of time working with clients to determine when and why it’s appropriate to seek trademark protection for brands. Since many of the questions about trademarks seem “universal” (ie. I get them a lot), I thought it would be helpful to talk about them here. So here, in no particular order, are 6
6 Most Frequently Asked Questions About Trademarks Read Post »
