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Conference Speaking and Agency Legal Training

May 29, 2013

In addition to publishing content on Legal + Creative, Sharon Toerek is a highly experienced speaker, providing insight on marketing law and intellectual property issues by speaking at popular national marketing industry conferences and regional industry events, including: Content Marketing World AdAge Magazine Small Agency Conference BOLO Digital Marketing Conference Agency Management Institute The Brand […]

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How Much Does That Software Really Cost?

May 29, 2013

B.S.A. Three little letters that can strike fear into the heart of an Agency owner or IT department head. For the blissfully unfamiliar, the Business Software Alliance (BSA) is an organization that enforces software copyrights for many of the “heavy hitters” of the industry, including, most relevantly for marketing agencies, Adobe and Microsoft. Software companies

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Trademark Protection in the New Age of Top Level Domains – 4 Things Branding Experts Need to Know

May 17, 2013

Brandholders (and the agencies that help them with branding work) are about to experience a new, “wild west”-style age of trademark clearance and protection issues with the release of new Top Level Domains (TLD’s) by ICANN, the U.S. registrar or internet domain names. In light of its plans to release hundreds of new TLD’s in

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When Words Matter – The Legal Version

March 12, 2013

This post was originally published as a Guest Post on the designRoom Creative Blog (http://www.designroom.com) as a legal perspective on the use of words (“copy”) in marketing and advertising. Thanks to the team at designRoomCreative for asking me to contribute my thoughts. My friends at designRoom have creatively chosen the theme of words, copy, and

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Agency-Client Relationships

3 Ways to Protect Your IP During a Business Pitch

July 15, 2012

My marketing agency clients frequently express frustration about the business pitch process. Not the creative part of the process – they enjoy that, or they wouldn’t be in the business, I hope. And not the deadline pressure. What they worry about is giving away their work. This is a much-discussed concern in the marketing world.

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Trademark Law

6 Most Frequently Asked Questions About Trademarks

July 14, 2012

I spend a lot of time working with clients to determine when and why it’s appropriate to seek trademark protection for brands. Since many of the questions about trademarks seem “universal” (ie. I get them a lot), I thought it would be helpful to talk about them here. So here, in no particular order, are 6

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