As an agency owner, you work hard to prepare for unforeseen circumstances. You read books, you hold meetings, you buy insurance, you subscribe to this blog . . . And yet, situations with your contractors can really come out of left field, can’t they?
In this article, we walk through four different scenarios common with independent contractors that can have significant impacts on your…
You have probably heard that non-competition clauses and non-competition agreements are becoming increasingly tough to enforce in many states. However, the Federal Trade Commission (“FTC”) recently proposed legislation that would make any non-competition agreement or clause completely unenforceable throughout the country. If this legislation were enacted, it would have widespread impacts.
Deciding on a brand name, logo, or slogan is not an easy process. It is even harder when you submit your proposal for legal clearance and your lawyer says, “back to the drawing board”. Trust us, we hate saying this as much as you hate hearing it!
We have developed this guide for two reasons. First, whenever you decide on a brand scheme without consulting a lawyer, we hope that you w…
Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts.
Copyright law is complicated, but TikTok is a necessity.
The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact).
There’s a lot to digest in the proposed changes, but we are going to give you the highlights so that you can be prepared when…
Your marketing agency is increasingly required to collect, process, and analyze large amounts of data to run successful campaigns or achieve its clients’ business goals.
It’s a complex responsibility. And if the complexity isn’t challenging enough, managing all of this data has legal implications for your agency too. How do you get a handle on it all?
First, What do we mean by…
There’s no doubt that by now your agency has been asked by a brand client about marketing in the metaverse or creating or using NFTs in its marketing.
Even if the client (or your agency) isn’t yet ready to apply either of these strategies, conversations about them are occurring, and it’s important to at least know “what you should know” about them. Because clients w…
The use of influencer marketing has exploded in the last few years, and along with that, the complexity of the brand-influencer partnership agreement.
As influencer marketing continues to gain in popularity, and influencer profiles continue to grow in reach and fame, influencer contract terms and conditions have likewise expanded beyond simple terms involving social media posts in exchang…
Agencies are not only in the business of creating intellectual property (“IP”) assets for their clients, but they’ve got a number of their own IP assets they need to make sure they protect.
Whether it’s your agency’s pitch materials, concepts, strategies, pre-existing art or proprietary technologies, these critical assets are the true currency of every agency. And if you’re not…
We’ve heard of every version of this story from marketing agency owners – legal is a “burden” for agencies.
And we get it. Discussing issues like contracts, IP ownership and legal risk is probably the least entertaining aspect of running your agency’s business.
But you do want to have an agency that’s built for the long-haul, right? Protecting your agency’s key relationships…