Your agency’s work is all about creating impact for its clients. Whether that impact is links clicked, posts liked, or dollars spent or donated – the goal is to persuade someone to take some action that creates a positive business result for the client. In the eyes of the Federal Trade Commission (FTC), each of […]
5 Ways to Avoid Being Interesting to the FTC in Your Advertising Read Post »
Three Things Your Agency Should Do Now to Start 2025 Strong It’s that time of year – the mad rush of checking off to-do lists and getting things in order before a new year begins. Sometimes, it’s hard to know what should take priority. Where should you invest your time and money to give the
FINISH STRONG, START STRONGER! Read Post »
Influencers have become essential tools for agencies and their clients to reach new audiences, build credibility, and drive sales. It’s true that negotiating influencer agreements can be a challenging process, especially when you’re trying to get a campaign launched on a tight deadline, but these key tips will guide your team as it as you
Marketing “Under the Influence” – A Survival Guide for Agencies Read Post »
If you haven’t heard of the California Invasion of Privacy Act, otherwise known as CIPA, you probably will soon. Agencies and businesses across the country have been receiving demand letters and threats of litigation for supposed “CIPA Violations”, and these letters often demand a hefty settlement for them to disappear. If your agency does digital
Invasion of the California Privacy Acts….Understanding CIPA and Your Marketing Read Post »
You may be familiar with this situation. Your agency engages a freelancer to help you with client projects. Maybe that freelancer uses agency equipment and materials to create the work product, is engaged for an indefinite period of time, is asked to track time on each project, and is paid on a monthly basis. You
Contractor Or Employee? Actions Speak Louder Than Terms Read Post »
On April 24, 2024, the Federal Trade Commission (FTC) issued a new ruling that essentially bans non-compete clauses across the board for employers. This decision comes after much debate recently around the enforceability of non-competes across various states, as more and more states were rendering them unenforceable or at least much more difficult to enforce.
THIS JUST IN: NEW FTC RULE BANS NON-COMPETES Read Post »
Oh TikTok, how you confound us right now! It’s whiplash time for agencies that have integrated TikTok into their toolkit of recommendations for clients who want to grow brands or achieve other specific business results online. Let’s walk through some recent legal developments that are affecting TikTok campaigns and creative choices for marketers on the
TikTok, Music and Congress…..What Do Agencies Do Now? Read Post »
As an agency owner, you likely spend a lot of time thinking about where your next business opportunities will present themselves. If your agency is like a lot of its peers, the answer might be that your next opportunity is from another agency. Perhaps it’s because your client needs services that your agency isn’t staffed
LET’S GET TOGETHER: AGENCY STRATEGIC ALLIANCES, DONE SAFELY Read Post »
Our main newsletter article last month focused on data privacy – the business of keeping information private and undisclosed. This time, let’s talk about disclosure – specifically disclosure of your information as an agency owner to the federal government. If your agency role includes the status of business owner, by now you have probably heard
It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea. In 2023, four new states adopted statutes protecting the use and
It’s A Private Matter – Agencies And Data Privacy Regulations Today Read Post »
