I spend a lot of time reading, thinking and writing about how marketing agencies can capitalize on their intellectual property. I suppose it’s natural for an IP lawyer to get “preachy” about the importance of protecting intellectual capital, for clients in any industry. But I’ve always felt it was even more critical for creative businesses. […]
You’re sailing along on what feels like a perfectly normal Tuesday at the Agency when you get the dreaded call or email that reports one of the following scenarios: – That prospect? The one you pitched but didn’t convert? They’ve got a brand new campaign and it looks just like Concept #2 from your pitch
What to Do If IP Infringement Happens to You Read Post »
As discussed in our last post about nondisclosure agreements, when developing a new client-Agency relationship, there are several distinct advantages to having an NDA (nondisclosure agreement) before starting with a new client. That is, IF you can get your prospective client to sign one. But what if your Creative Agency has decided to pursue a
Creative agencies such as marketing firms, website developers, and advertising and design groups can often be reluctant to approach the issues of confidentiality and intellectual property rights ownership with prospective business clients. Those who set agency policies may feel that asking for a nondisclosure agreement (NDA) is too off-putting during business development discussions – as
Can You Keep A Secret? Nondisclosure Agreements in the Agency-Client Relationship Read Post »
I’ve been fortunate to be invited to contribute guest legal content recently on several blogs and news outlets important to the ad and marketing communities. To share that information with you, and as a big thank you to my “hosts,” here they are: For The Agency Post, an interactive publication for ad and marketing professionals
On the (Virtual) Road! Guest Posts in the Ad Blog Community Read Post »
I spend a lot of time talking about one of my favorite (really!) topics – trademark protection for brands. Like most things that get better with practice, the more often I explain the process to clients, the easier it is to boil it down to a few simple, top level steps. And so here, the
How to Protect Your Brand Trademarks in 4 Easy Steps Read Post »
As a lawyer who advises ad and marketing professionals, I’m regularly reminded by clients that legal fees are not a fun way to spend marketing dollars. This is understandable, and to me it’s also a somewhat welcome point of view. If that sounds like an unusual perspective coming from “legal,” hear me out: it is
The 5 Best Ways Marketers Can Save Money on Legal Fees This Year Read Post »
My marketing agency clients frequently express frustration about the business pitch process. Not the creative part of the process – they enjoy that, or they wouldn’t be in the business, I hope. And not the deadline pressure. What they worry about is giving away their work. This is a much-discussed concern in the marketing world.
3 Ways to Protect Your IP During a Business Pitch Read Post »
