As an agency owner, you work hard to prepare for unforeseen circumstances. You read books, you hold meetings, you buy insurance, you subscribe to this blog . . . And yet, situations with your contractors can really come out of left field, can’t they? In this article, we walk through four different scenarios common with […]
Some Common Agency Independent Contractor Scenarios Read Post »
There’s no doubt that by now your agency has been asked by a brand client about marketing in the metaverse or creating or using NFTs in its marketing. Even if the client (or your agency) isn’t yet ready to apply either of these strategies, conversations about them are occurring, and it’s important to at
What Agencies Need to Know (Now) About NFTs and the Metaverse Read Post »
The use of influencer marketing has exploded in the last few years, and along with that, the complexity of the brand-influencer partnership agreement. As influencer marketing continues to gain in popularity, and influencer profiles continue to grow in reach and fame, influencer contract terms and conditions have likewise expanded beyond simple terms involving social media
Successful agencies today put clients in the center of their ecosystem. This has bred a variety of agency business models designed to deliver the results clients demand, while running a profitable agency business. The following outlines the types of agency work models in practice today; both shared and specific legal issues that each model faces;
Protecting Your Agency Work Model – Today and Tomorrow Read Post »
I’m a firm believer that, sometimes, the most innovative thing an agency can do to accelerate growth or improve performance is to get back to taking a hard look at the fundamentals – whether an internal business process, or an approach to client needs. On a recent episode of The Innovative Agency, my guest Jeff
The First 3 Questions Every Agency Should Ask Every Client Read Post »
Whether on behalf of the clients you serve, or your own agency efforts, the more sophisticated marketing strategies become, the more legal risks you’ll face in your agency. After providing legal counsel to marketing agencies for 15 years, I’ve seen lots of examples of marketing campaigns “unraveled” in all areas or at all stages of
Agency Marketing Strategies That Help Clients Win and Keep Lawyers Happy Read Post »
I attended a terrific conference recently, produced jointly by Recourses and Win Without Pitching, on the topic of developing new revenue models for expert Firms. About 60 leaders of expert Firms from around the world, primarily marketing and ad firms, gathered to get insight from workshop leaders David Baker and Blair Enns about ways to
Some Top Legal Issues on the Minds of Marketing Agency Leaders – An Unscientific Survey Read Post »
I usually use this “real estate” to talk about legal issues in the ad and marketing industry, but today I hope you won’t mind my using it to share some professional news about my Firm. I’m excited to announce the formation of Toerek Law, a law practice with a focus on the legal needs of
Introducing Toerek Law Read Post »
I spend a lot of time reading, thinking and writing about how marketing agencies can capitalize on their intellectual property. I suppose it’s natural for an IP lawyer to get “preachy” about the importance of protecting intellectual capital, for clients in any industry. But I’ve always felt it was even more critical for creative businesses.
This is Part 3 of a series on turning Marketing Agency IP assets into Money. In previous posts here and here, I discussed discovery of the Agency’s proprietary intellectual capital so that the Agency has a sense of its assets and how to evaluate their potential for additional Agency revenue. In Part 2 of this
The Marketing Agency Roadmap for Turning IP into Money – Converting Assets Into Revenue Read Post »
