As AI continues to evolve and become integral across industries, including in the marketing and digital advertising space, it is important to not only address the use of AI in your Master Services Agreement (MSA) or other services contract with your clients, vendors, and employees, but to also understand the terms and conditions of the AI platforms you use. These terms and conditions play a…
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Influencer Marketing
The AI-Ready Agency: 5 Steps to Reducing Your Agency’s AI Risks Right Now
Our Firm is talking with agency leaders daily about the impact of AI on their businesses.
A lot of that conversation about implementation or integration of AI into your agency’s work right now is focused in two areas – opportunity and risk.
Your agency has likely spent a lot of time consuming information about the business opportunities that AI can create for its business…
Marketing “Under the Influence” – A Survival Guide for Agencies
Influencers have become essential tools for agencies and their clients to reach new audiences, build credibility, and drive sales.
It’s true that negotiating influencer agreements can be a challenging process, especially when you’re trying to get a campaign launched on a tight deadline, but these key tips will guide your team as it as you negotiate your next influencer agreements…
Contractor Or Employee? Actions Speak Louder Than Terms
You may be familiar with this situation.
Your agency engages a freelancer to help you with client projects. Maybe that freelancer uses agency equipment and materials to create the work product, is engaged for an indefinite period of time, is asked to track time on each project, and is paid on a monthly basis. You give the freelancer a 1099 which means the freelancer is automatically…
TikTok, Music and Congress…..What Do Agencies Do Now?
Oh TikTok, how you confound us right now!
It’s whiplash time for agencies that have integrated TikTok into their toolkit of recommendations for clients who want to grow brands or achieve other specific business results online.
Let’s walk through some recent legal developments that are affecting TikTok campaigns and creative choices for marketers on the platform today, and that may…
It’s A Private Matter – Agencies And Data Privacy Regulations Today
It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea.
In 2023, four new states adopted statutes protecting the use and collection of consumer data, and several more states…
It’s Unavoidable: What The FTC’s Updated Endorsement Guidelines Mean For Your Agency
Have you been seeing more “Paid Partnership” or “Advertisement” tags lately while scrolling your feed? This is largely in part due to the FTC’s updated endorsement guidelines, which are even more strict than they were mere months ago. As an agency, you should be aware of the new regulations being imposed on the brands and talent you work with. This article will give you the basic…
What Agencies Need to Know About Artificial Intelligence
Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down. You don’t own copyright in anything the AI produces – in…
BRAND SAFE: A Trademark Guide for Your Agency’s Next Branding Project
Deciding on a brand name, logo, or slogan is not an easy process. It is even harder when you submit your proposal for legal clearance and your lawyer says, “back to the drawing board”. Trust us, we hate saying this as much as you hate hearing it!
We have developed this guide for two reasons. First, whenever you decide on a brand scheme without consulting a lawyer, we hope that you w…
The Agency’s Legal Guide for TikTok Sounds
Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts.
Copyright law is complicated, but TikTok is a necessity.