Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts. […]
The Agency’s Legal Guide for TikTok Sounds Read Post »
The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact). There’s a lot to digest in the proposed changes, but we are
The use of influencer marketing has exploded in the last few years, and along with that, the complexity of the brand-influencer partnership agreement. As influencer marketing continues to gain in popularity, and influencer profiles continue to grow in reach and fame, influencer contract terms and conditions have likewise expanded beyond simple terms involving social media
Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation. By choice or need, you may have already taken clear action and are prepared for what’s ahead. Unfortunately your efforts won’t go far if
If Shakespeare was still writing today he might rephrase one of his well-known quotes to read: “Uneasy lies the head that wears a social media influencer crown!” Or more relevant in my world, unsettled sit the agencies caught in the web of influence marketing issues in the campaigns they design for brands. When news broke
Influencer Marketing Legal Concerns and Your Agency Read Post »
The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1. Last year I shared the importance of a legal audit as your fundamental starting block. This year the same rings true and I’ve added a few additions to the mix, which are both timely and
Where to Spend Your Agency’s Legal Focus and Dollars in 2019 Read Post »
If you’re really honest with yourself, you’re probably laser-focused on the role pitching plays in your agency’s financial performance. According to Jody Sutter, Owner of The Sutter Company, agencies usually focus too much of their time, energy and manpower on the pitch. And while the pitch is important, it’s crucial that your agency isn’t devoting
The 4 Business Development Personalities Read Post »
True or false? Anyone involved in the advertising process can be held liable under most regulations and statutes that govern false advertising. Oh. so. true. The advertiser, the Agency, and anyone else involved who knowingly, or sometimes negligently, fails to follow the rules, is on the hook. In addition to traditional and digital advertising, when
False Advertising: What is it, and How Does Our Agency Avoid It? Read Post »
Marketers may have been uncertain about the regulatory environment at the beginning of a new administration in Washington; but it’s become clear that the FTC remains actively focused on issues of transparency and disclosure in influence marketing tactics. I know firsthand from my work with marketing agencies that nobody wins when “legal” puts the halt
Marketing Under the Influence: Understanding the Legal Implications Read Post »
