The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact). There’s a lot to digest in the proposed changes, but we are […]
When legal issues confront your agency it feels personal. It hits home. It puts your people, your work and your reputation in the balance. This is the world I live in with my agency clients and it’s more common than you might think. Even if a legal emergency (definition: something’s gone bad, and you need to
Marketers may have been uncertain about the regulatory environment at the beginning of a new administration in Washington; but it’s become clear that the FTC remains actively focused on issues of transparency and disclosure in influence marketing tactics. I know firsthand from my work with marketing agencies that nobody wins when “legal” puts the halt
Marketing Under the Influence: Understanding the Legal Implications Read Post »
Has one of your clients received a “friendly” letter from the FTC lately inquiring about its disclosure and transparency practices in influencer marketing? “Operation Full Disclosure, Part 2,” a correspondence campaign that began circulating in March, appears in full swing, and it’s a not-so-subtle education effort by the FTC to ensure brands (and their agencies)
Three Rising Legal Risks in Content Marketing and Social Media for Agencies Read Post »
Marketing agency leaders have lots of legal questions! Sometimes on the creative aspects of their work (like intellectual property and licensing issues), other times about rules and regulations they need to know (like for content marketing and social media compliance), and many times about their business relationships (clients, employees and independent contractors). Here I
Five Top Legal Hot Buttons Marketing Agency Leaders Need to Know…and How to Handle Them Read Post »
As a lawyer who advises ad and marketing professionals, I’m regularly reminded by clients that legal fees are not a fun way to spend marketing dollars. This is understandable, and to me it’s also a somewhat welcome point of view. If that sounds like an unusual perspective coming from “legal,” hear me out: it is
The 5 Best Ways Marketers Can Save Money on Legal Fees This Year Read Post »
I had the privilege recently to speak to a group of communications professionals, along with my friends Lisa Zone and Alexa Marinos at Cleveland PR Firm Dix & Eaton, about the legal implications of using social media in marketing communications. You can read a bit about it here at Time.com http://business.time.com/2012/07/18/protect-your-company-from-social-media-mayhem-2/ It was a fun
How to Avoid Legal Trouble With Social Media Read Post »
