The Legal + Creative Blog

An Intellectual Property Law, Advertising Law, and Marketing Law Blog for Creative People

Agency Management

Leveraging What You’ve Learned: Assessing Your Agency’s Intellectual Property in 2020

Whether you’re planning your physical return, figuring out your long-term remote work setup, or somewhere in between, there’s no question that the first two quarters of 2020 have changed the relationships with your agency and clients. From ingenuity driven from the new and urgent needs of your clients, to new efficiencies gained in the process […]

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Agency Management Agency-Freelancer Relationships

Your Agency, On Remote Control. . .

In my last post, Protecting Your Agency Work Model – Today and Tomorrow I dug into the evolving landscape of modern agency organization, including outsourced, virtual, strategic alliance and collective models. Overnight, the global pandemic has turned the agency work model on its head, with even the most of traditional of agencies deploying a remote

Your Agency, On Remote Control. . . Read Post »

Agency Management Agency-Freelancer Relationships General

Protecting Your Agency Work Model – Today and Tomorrow

Successful agencies today put clients in the center of their ecosystem. This has bred a variety of agency business models designed to deliver the results clients demand, while running a profitable agency business. The following outlines the types of agency work models in practice today; both shared and specific legal issues that each model faces;

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Agency-Client Relationships Agency-Freelancer Relationships Trademark Law

New Year, Old Brand? Legal Tips for Your Rebrand or Refresh Project

If the turning of the decade has you (or an agency client) questioning the look or relevancy of your brand, perhaps you’ve made it your new year’s resolution to review, refresh or rebuild it from the inside out. Whether for your agency and your products, or in supporting your clients, there are key areas to

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Marketing and Data Compliance
Ad and Marketing Regulations Agency Management Agency-Client Relationships Influencer Marketing

Their Questions, Your Answers: Making Your Case For Marketing Compliance Collaboration in 2020

Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation. By choice or need, you may have already taken clear action and are prepared for what’s ahead. Unfortunately your efforts won’t go far if

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Podcast The Innovative Agency
Agency Management Agency-Client Relationships Agency-Freelancer Relationships News

Identity Crises to Innovation Breakthroughs: Agency Leadership Lessons From My First Year as a Podcaster

I’ve just celebrated a year of hosting The Innovative Agency Podcast. In 2018, after our first six months, I noticed some common themes around innovation, and captured in it in our post Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas. The concept “decisions delayed, or made out

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Privacy Legal and Creative
Ad and Marketing Regulations Content Marketing Law

Data, Privacy, and Marketing: What Should Agencies Do Now To Comply and Prepare?

Remember the good old days, last year, when data privacy was something U.S. marketers thought was just a problem for their European colleagues? We’ve all grown up a bit since then. The rules of engagement have changed for direct response marketers (which is just about all of us) – and continue to evolve – with new insight

Data, Privacy, and Marketing: What Should Agencies Do Now To Comply and Prepare? Read Post »

Agency Management

Using Video Within Your Agency to Build Relationships and Achieve Better Results

A lot of you probably already use video in a variety of ways to help your clients reach their goals. But there are many ways you can use video within your agency to expand your own results, too.  There’s probably no better person to discuss why and how you should use video than Ethan Beute.

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