Successful agencies today put clients in the center of their ecosystem. This has bred a variety of agency business models designed to deliver the results clients demand, while running a profitable agency business. The following outlines the types of agency work models in practice today; both shared and specific legal issues that each model faces; […]
Protecting Your Agency Work Model – Today and Tomorrow Read Post »
If the turning of the decade has you (or an agency client) questioning the look or relevancy of your brand, perhaps you’ve made it your new year’s resolution to review, refresh or rebuild it from the inside out. Whether for your agency and your products, or in supporting your clients, there are key areas to
New Year, Old Brand? Legal Tips for Your Rebrand or Refresh Project Read Post »
Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation. By choice or need, you may have already taken clear action and are prepared for what’s ahead. Unfortunately your efforts won’t go far if
I’ve just celebrated a year of hosting The Innovative Agency Podcast. In 2018, after our first six months, I noticed some common themes around innovation, and captured in it in our post Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas. The concept “decisions delayed, or made out
CLEVELAND – Aug. 28, 2019 – Sharon Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present at Content Marketing World 2019. Her session, “Whose Lawsuit Is It, Anyway? How Your Agency Can Get Sued With its Client, and How to Avoid It,” will take place on Sept. 4 as part
Sharon Toerek to Present at Content Marketing World 2019 Read Post »
Remember the good old days, last year, when data privacy was something U.S. marketers thought was just a problem for their European colleagues? We’ve all grown up a bit since then. The rules of engagement have changed for direct response marketers (which is just about all of us) – and continue to evolve – with new insight
Data, Privacy, and Marketing: What Should Agencies Do Now To Comply and Prepare? Read Post »
I’m a firm believer that, sometimes, the most innovative thing an agency can do to accelerate growth or improve performance is to get back to taking a hard look at the fundamentals – whether an internal business process, or an approach to client needs. On a recent episode of The Innovative Agency, my guest Jeff
The First 3 Questions Every Agency Should Ask Every Client Read Post »
A lot of you probably already use video in a variety of ways to help your clients reach their goals. But there are many ways you can use video within your agency to expand your own results, too. There’s probably no better person to discuss why and how you should use video than Ethan Beute.
Using Video Within Your Agency to Build Relationships and Achieve Better Results Read Post »
“Youth culture.” Even the phrase is a bit intimidating. But Jeff Fromm has researched the ins and outs of young cohorts as consumers. And not merely at a high level — he gets into the details, breaking it down between millennials, Gen Z, and even exploring nuances within these generational groups such as married, single,
3 Ahas That Will Guide Your Youth Culture Messaging Read Post »
CLEVELAND – June 9, 2019 – Sharon Toerek, intellectual property and marketing law attorney based in Cleveland, has been selected as an AAF-Cleveland Hall of Fame honoree for 2019. Presented by The American Advertising Federation – Cleveland, The AAF-Cleveland Hall of Fame honors marketing and advertising executives who have made substantial and lasting contributions to
