CLEVELAND – June 9, 2019 – Sharon Toerek, intellectual property and marketing law attorney based in Cleveland, has been selected as an AAF-Cleveland Hall of Fame honoree for 2019. Presented by The American Advertising Federation – Cleveland, The AAF-Cleveland Hall of Fame honors marketing and advertising executives who have made substantial and lasting contributions to […]
It’s no surprise to anyone in the agency world that, in addition to all the other pressures agencies are under, trust in marketing continues to be challenged. There’s a lot of theories out there for why that is, and I’m sure there are also a lot of suggestions on how to rebuild trust. But Aaron
Why Trust is Important in Marketing and How Leadership Principles Can Help You Build It Read Post »
When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern
If Shakespeare was still writing today he might rephrase one of his well-known quotes to read: “Uneasy lies the head that wears a social media influencer crown!” Or more relevant in my world, unsettled sit the agencies caught in the web of influence marketing issues in the campaigns they design for brands. When news broke
Influencer Marketing Legal Concerns and Your Agency Read Post »
The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1. Last year I shared the importance of a legal audit as your fundamental starting block. This year the same rings true and I’ve added a few additions to the mix, which are both timely and
Where to Spend Your Agency’s Legal Focus and Dollars in 2019 Read Post »
This year we launched The Innovative Agency podcast with the goal to answer the question, “What’s Next?” for our growing agency audiences around the world. With the podcast, we want to ask (and get answers) to the question: How are agencies, or how should they be, adjusting their strategies to meet changing demands and emerging opportunities? Through
The strength of your agency’s human capital — your team members and their talents — it’s your biggest advantage in this competitive market. And, consistently, agency leaders report that addressing legal issues related to employees is also one of their biggest challenges. Maybe a current or former employee has used agency work in their own
The Elements You Need in Every Agency Employment Agreement or Policy Read Post »
An invoice is a piece of paper or a PDF; it doesn’t keep your lights on, your employees paid and or let you sleep any better at night, that is, until it comes back to you in the form of payment. There isn’t one client I’ve worked with that doesn’t care about getting paid on
Past Due: Five Ways to Improve Your Agency’s Odds of Getting Paid, on Time Read Post »
If you’re really honest with yourself, you’re probably laser-focused on the role pitching plays in your agency’s financial performance. According to Jody Sutter, Owner of The Sutter Company, agencies usually focus too much of their time, energy and manpower on the pitch. And while the pitch is important, it’s crucial that your agency isn’t devoting
The 4 Business Development Personalities Read Post »
[smart_track_player url=”http://traffic.libsyn.com/innovativeagency/2_-_Drew_McLellan_1.mp3″ title=”2: Bravery, Courage, and Their Role in the Agency w/ Drew McLellan” ] Being an agency owner brings a unique perspective to both marketing and entrepreneurship. Getting business, running the agency profitably, and keeping clients happy consume a great deal of the agency leader’s time and energy, and there’s still more. Among the
Bravery and Boldness: Their Role in the Agency Read Post »
