When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern […]
If Shakespeare was still writing today he might rephrase one of his well-known quotes to read: “Uneasy lies the head that wears a social media influencer crown!” Or more relevant in my world, unsettled sit the agencies caught in the web of influence marketing issues in the campaigns they design for brands. When news broke
Influencer Marketing Legal Concerns and Your Agency Read Post »
The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1. Last year I shared the importance of a legal audit as your fundamental starting block. This year the same rings true and I’ve added a few additions to the mix, which are both timely and
Where to Spend Your Agency’s Legal Focus and Dollars in 2019 Read Post »
This year we launched The Innovative Agency podcast with the goal to answer the question, “What’s Next?” for our growing agency audiences around the world. With the podcast, we want to ask (and get answers) to the question: How are agencies, or how should they be, adjusting their strategies to meet changing demands and emerging opportunities? Through
The strength of your agency’s human capital — your team members and their talents — it’s your biggest advantage in this competitive market. And, consistently, agency leaders report that addressing legal issues related to employees is also one of their biggest challenges. Maybe a current or former employee has used agency work in their own
The Elements You Need in Every Agency Employment Agreement or Policy Read Post »
An invoice is a piece of paper or a PDF; it doesn’t keep your lights on, your employees paid and or let you sleep any better at night, that is, until it comes back to you in the form of payment. There isn’t one client I’ve worked with that doesn’t care about getting paid on
Past Due: Five Ways to Improve Your Agency’s Odds of Getting Paid, on Time Read Post »
If you’re really honest with yourself, you’re probably laser-focused on the role pitching plays in your agency’s financial performance. According to Jody Sutter, Owner of The Sutter Company, agencies usually focus too much of their time, energy and manpower on the pitch. And while the pitch is important, it’s crucial that your agency isn’t devoting
The 4 Business Development Personalities Read Post »
[smart_track_player url=”http://traffic.libsyn.com/innovativeagency/2_-_Drew_McLellan_1.mp3″ title=”2: Bravery, Courage, and Their Role in the Agency w/ Drew McLellan” ] Being an agency owner brings a unique perspective to both marketing and entrepreneurship. Getting business, running the agency profitably, and keeping clients happy consume a great deal of the agency leader’s time and energy, and there’s still more. Among the
Bravery and Boldness: Their Role in the Agency Read Post »
[smart_track_player url=”http://traffic.libsyn.com/innovativeagency/120-20Tim20Williams_2.mp3″ title=”1: Why Success Isn’t All About Numbers” ] Ask 100 agencies how they measure success, and odds are you’re going to hear some iteration of the same thing. It will involve revenue, profits vs. losses, time, resources, and any number of other things that might show up on a financial report or a
Why Success in Your Marketing Agency Isn’t All About Numbers Read Post »
True or false? Anyone involved in the advertising process can be held liable under most regulations and statutes that govern false advertising. Oh. so. true. The advertiser, the Agency, and anyone else involved who knowingly, or sometimes negligently, fails to follow the rules, is on the hook. In addition to traditional and digital advertising, when
False Advertising: What is it, and How Does Our Agency Avoid It? Read Post »
