It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea. In 2023, four new states adopted statutes protecting the use and […]
It’s A Private Matter – Agencies And Data Privacy Regulations Today Read Post »
Have you been seeing more “Paid Partnership” or “Advertisement” tags lately while scrolling your feed? This is largely in part due to the FTC’s updated endorsement guidelines, which are even more strict than they were mere months ago. As an agency, you should be aware of the new regulations being imposed on the brands and
It’s Unavoidable: What The FTC’s Updated Endorsement Guidelines Mean For Your Agency Read Post »
Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down.
What Agencies Need to Know About Artificial Intelligence Read Post »
You have probably heard that non-competition clauses and non-competition agreements are becoming increasingly tough to enforce in many states. However, the Federal Trade Commission (“FTC”) recently proposed legislation that would make any non-competition agreement or clause completely unenforceable throughout the country. If this legislation were enacted, it would have widespread impacts. As this situation continues
The FTC Proposes the End of Non-Competition Clauses – What It Means for Your Agency Read Post »
Deciding on a brand name, logo, or slogan is not an easy process. It is even harder when you submit your proposal for legal clearance and your lawyer says, “back to the drawing board”. Trust us, we hate saying this as much as you hate hearing it! We have developed this guide for two reasons.
BRAND SAFE: A Trademark Guide for Your Agency’s Next Branding Project Read Post »
Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts.
The Agency’s Legal Guide for TikTok Sounds Read Post »
The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact). There’s a lot to digest in the proposed changes, but we are
Your marketing agency is increasingly required to collect, process, and analyze large amounts of data to run successful campaigns or achieve its clients’ business goals. It’s a complex responsibility. And if the complexity isn’t challenging enough, managing all of this data has legal implications for your agency too. How do you get a handle on
Data Driven: What Your Agency Needs To Know About Data Protection Obligations Read Post »
If your agency provides website development or maintenance services to clients, you may be wondering whether your agency is responsible for ensuring the websites it creates meet the Americans with Disabilities Act (ADA) accessibility requirements. Or you want to know how to minimize this responsibility. You’re not alone. Demand letters and lawsuits, claiming website accessibility
Here for You: How Agencies Manage Website Accessibility Issues Read Post »
We wanted to know more about how marketing agencies view legal issues, and how they handle them – so we asked them! In this post, I’ll provide an overview of the research results Toerek Law commissioned to reveal how agency leaders think about “legal”. We learned a lot about the challenges agencies face and
Risky Business: What Marketing Agencies Think About Legal Issues Read Post »
