Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation. By choice or need, you may have already taken clear action and are prepared for what’s ahead. Unfortunately your efforts won’t go far if […]
Remember the good old days, last year, when data privacy was something U.S. marketers thought was just a problem for their European colleagues? We’ve all grown up a bit since then. The rules of engagement have changed for direct response marketers (which is just about all of us) – and continue to evolve – with new insight
Data, Privacy, and Marketing: What Should Agencies Do Now To Comply and Prepare? Read Post »
The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1. Last year I shared the importance of a legal audit as your fundamental starting block. This year the same rings true and I’ve added a few additions to the mix, which are both timely and
Where to Spend Your Agency’s Legal Focus and Dollars in 2019 Read Post »
True or false? Anyone involved in the advertising process can be held liable under most regulations and statutes that govern false advertising. Oh. so. true. The advertiser, the Agency, and anyone else involved who knowingly, or sometimes negligently, fails to follow the rules, is on the hook. In addition to traditional and digital advertising, when
False Advertising: What is it, and How Does Our Agency Avoid It? Read Post »
Isn’t it tough enough worrying about the everyday risks of running your agency? From your people-centered issues, to new business protection, contracts, and all-things-compliance, your liabilities are considerable and worthy of regular review. But did you know that the lifeblood of your agency, your own clients, can end up in hot water and take you along for the ride
Whose Lawsuit Is It, Anyway? 5 Ways Your Agency Can Get Sued Along With Your Client Read Post »
When legal issues confront your agency it feels personal. It hits home. It puts your people, your work and your reputation in the balance. This is the world I live in with my agency clients and it’s more common than you might think. Even if a legal emergency (definition: something’s gone bad, and you need to
Marketers may have been uncertain about the regulatory environment at the beginning of a new administration in Washington; but it’s become clear that the FTC remains actively focused on issues of transparency and disclosure in influence marketing tactics. I know firsthand from my work with marketing agencies that nobody wins when “legal” puts the halt
Marketing Under the Influence: Understanding the Legal Implications Read Post »
Marketers and marketing agencies engaged in direct marketing have questions and worries about Canada’s new anti-spam legislation (“CASL”). CASL came into effect on July 1, 2014 for direct marketers who send commercial electronic messages (CEMs) to clients, customers, prospects, or referral sources. What’s a CEM, exactly? A CEM is a message with content that encourages
In light of the United States Supreme Court’s consideration this week of the Pom Wonderful v. Coca Cola case (you can get up to date information on that case at Ad Age here, or some great background on it from Adweek here ), it feels appropriate to review the best ways to avoid getting into
How Not to Get Sued (or Investigated) for False Advertising Read Post »
Content marketing is a rich and diverse medium used by marketers for many purposes – brand development, customer education, thought leadership, lead nurturing, and community building among them. The legal issues created by content marketing are just as diverse and plentiful as the actual strategies. More importantly, the stakes of making a legal error as
