Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down. […]
What Agencies Need to Know About Artificial Intelligence Read Post »
You have probably heard that non-competition clauses and non-competition agreements are becoming increasingly tough to enforce in many states. However, the Federal Trade Commission (“FTC”) recently proposed legislation that would make any non-competition agreement or clause completely unenforceable throughout the country. If this legislation were enacted, it would have widespread impacts. As this situation continues
The FTC Proposes the End of Non-Competition Clauses – What It Means for Your Agency Read Post »
Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts.
The Agency’s Legal Guide for TikTok Sounds Read Post »
The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact). There’s a lot to digest in the proposed changes, but we are
Freelancers have always been an important part of the marketing agency environment. The reasons for this fact have changed depending on the industry culture and the economy at any given time – sometimes the best creatives choose the personal autonomy of establishing their own freelance brand, in other cases a booming economy and the battle
The State of “Independents” – How Agencies and Freelancers Keep it Legal Read Post »
In my last post, Protecting Your Agency Work Model – Today and Tomorrow I dug into the evolving landscape of modern agency organization, including outsourced, virtual, strategic alliance and collective models. Overnight, the global pandemic has turned the agency work model on its head, with even the most of traditional of agencies deploying a remote
Your Agency, On Remote Control. . . Read Post »
Successful agencies today put clients in the center of their ecosystem. This has bred a variety of agency business models designed to deliver the results clients demand, while running a profitable agency business. The following outlines the types of agency work models in practice today; both shared and specific legal issues that each model faces;
Protecting Your Agency Work Model – Today and Tomorrow Read Post »
If the turning of the decade has you (or an agency client) questioning the look or relevancy of your brand, perhaps you’ve made it your new year’s resolution to review, refresh or rebuild it from the inside out. Whether for your agency and your products, or in supporting your clients, there are key areas to
New Year, Old Brand? Legal Tips for Your Rebrand or Refresh Project Read Post »
I’ve just celebrated a year of hosting The Innovative Agency Podcast. In 2018, after our first six months, I noticed some common themes around innovation, and captured in it in our post Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas. The concept “decisions delayed, or made out
When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern
