The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1. Last year I shared the importance of a legal audit as your fundamental starting block. This year the same rings true and I’ve added a few additions to the mix, which are both timely and […]
Where to Spend Your Agency’s Legal Focus and Dollars in 2019 Read Post »
This year we launched The Innovative Agency podcast with the goal to answer the question, “What’s Next?” for our growing agency audiences around the world. With the podcast, we want to ask (and get answers) to the question: How are agencies, or how should they be, adjusting their strategies to meet changing demands and emerging opportunities? Through
When legal issues confront your agency it feels personal. It hits home. It puts your people, your work and your reputation in the balance. This is the world I live in with my agency clients and it’s more common than you might think. Even if a legal emergency (definition: something’s gone bad, and you need to
Whether on behalf of the clients you serve, or your own agency efforts, the more sophisticated marketing strategies become, the more legal risks you’ll face in your agency. After providing legal counsel to marketing agencies for 15 years, I’ve seen lots of examples of marketing campaigns “unraveled” in all areas or at all stages of
Agency Marketing Strategies That Help Clients Win and Keep Lawyers Happy Read Post »
Marketing agency leaders have lots of legal questions! Sometimes on the creative aspects of their work (like intellectual property and licensing issues), other times about rules and regulations they need to know (like for content marketing and social media compliance), and many times about their business relationships (clients, employees and independent contractors). Here I
Five Top Legal Hot Buttons Marketing Agency Leaders Need to Know…and How to Handle Them Read Post »
It was the third or fourth call I received, from different Agency clients in the space of a few weeks, with questions about how to handle display rights for creative work. “Our freelance designer is displaying our Client’s work on her personal website! We didn’t give her permission to do it, and neither did our
3 Tips for Managing Portfolio Rights in Marketing Agency Creative Work Read Post »
The use of freelance resources in the marketing world is a time-honored business practice. Sometimes you need freelancers for a specific client, for specific expertise, or to meet a crazy deadline. And increasingly, the industry is seeing the rise of business models like the virtual agency or strategic alliance models – giving creative services firms
3 Essential Legal Tools to Manage the Agency Freelance Workforce Read Post »
I’ve been fortunate to be invited to contribute guest legal content recently on several blogs and news outlets important to the ad and marketing communities. To share that information with you, and as a big thank you to my “hosts,” here they are: For The Agency Post, an interactive publication for ad and marketing professionals
On the (Virtual) Road! Guest Posts in the Ad Blog Community Read Post »
As a lawyer who advises ad and marketing professionals, I’m regularly reminded by clients that legal fees are not a fun way to spend marketing dollars. This is understandable, and to me it’s also a somewhat welcome point of view. If that sounds like an unusual perspective coming from “legal,” hear me out: it is
The 5 Best Ways Marketers Can Save Money on Legal Fees This Year Read Post »
