Influencers have become essential tools for agencies and their clients to reach new audiences, build credibility, and drive sales.
It’s true that negotiating influencer agreements can be a challenging process, especially when you’re trying to get a campaign launched on a tight deadline, but these key tips will guide your team as it as you negotiate your next influencer agreements…
You may be familiar with this situation.
Your agency engages a freelancer to help you with client projects. Maybe that freelancer uses agency equipment and materials to create the work product, is engaged for an indefinite period of time, is asked to track time on each project, and is paid on a monthly basis. You give the freelancer a 1099 which means the freelancer is automatically…
On April 24, 2024, the Federal Trade Commission (FTC) issued a new ruling that essentially bans non-compete clauses across the board for employers. This decision comes after much debate recently around the enforceability of non-competes across various states, as more and more states were rendering them unenforceable or at least much more difficult to enforce.
The FTC’s ban will impact…
Oh TikTok, how you confound us right now!
It’s whiplash time for agencies that have integrated TikTok into their toolkit of recommendations for clients who want to grow brands or achieve other specific business results online.
Let’s walk through some recent legal developments that are affecting TikTok campaigns and creative choices for marketers on the platform today, and that may…
As an agency owner, you likely spend a lot of time thinking about where your next business opportunities will present themselves.
If your agency is like a lot of its peers, the answer might be that your next opportunity is from another agency.
Perhaps it’s because your client needs services that your agency isn’t staffed to offer. Or that another agency wants you to provide your…
Our main newsletter article last month focused on data privacy – the business of keeping information private and undisclosed.
This time, let’s talk about disclosure – specifically disclosure of your information as an agency owner to the federal government.
If your agency role includes the status of business owner, by now you have probably heard of the Corporate Transparency Act…
It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea.
In 2023, four new states adopted statutes protecting the use and collection of consumer data, and several more states…
Have you been seeing more “Paid Partnership” or “Advertisement” tags lately while scrolling your feed? This is largely in part due to the FTC’s updated endorsement guidelines, which are even more strict than they were mere months ago. As an agency, you should be aware of the new regulations being imposed on the brands and talent you work with. This article will give you the basic…
Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down. You don’t own copyright in anything the AI produces – in…
You have probably heard that non-competition clauses and non-competition agreements are becoming increasingly tough to enforce in many states. However, the Federal Trade Commission (“FTC”) recently proposed legislation that would make any non-competition agreement or clause completely unenforceable throughout the country. If this legislation were enacted, it would have widespread impacts.