As an agency owner, you likely spend a lot of time thinking about where your next business opportunities will present themselves. If your agency is like a lot of its peers, the answer might be that your next opportunity is from another agency. Perhaps it’s because your client needs services that your agency isn’t staffed […]
LET’S GET TOGETHER: AGENCY STRATEGIC ALLIANCES, DONE SAFELY Read Post »
Our main newsletter article last month focused on data privacy – the business of keeping information private and undisclosed. This time, let’s talk about disclosure – specifically disclosure of your information as an agency owner to the federal government. If your agency role includes the status of business owner, by now you have probably heard
It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea. In 2023, four new states adopted statutes protecting the use and
It’s A Private Matter – Agencies And Data Privacy Regulations Today Read Post »
Have you been seeing more “Paid Partnership” or “Advertisement” tags lately while scrolling your feed? This is largely in part due to the FTC’s updated endorsement guidelines, which are even more strict than they were mere months ago. As an agency, you should be aware of the new regulations being imposed on the brands and
It’s Unavoidable: What The FTC’s Updated Endorsement Guidelines Mean For Your Agency Read Post »
Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down.
What Agencies Need to Know About Artificial Intelligence Read Post »
You have probably heard that non-competition clauses and non-competition agreements are becoming increasingly tough to enforce in many states. However, the Federal Trade Commission (“FTC”) recently proposed legislation that would make any non-competition agreement or clause completely unenforceable throughout the country. If this legislation were enacted, it would have widespread impacts. As this situation continues
The FTC Proposes the End of Non-Competition Clauses – What It Means for Your Agency Read Post »
The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact). There’s a lot to digest in the proposed changes, but we are
Your marketing agency is increasingly required to collect, process, and analyze large amounts of data to run successful campaigns or achieve its clients’ business goals. It’s a complex responsibility. And if the complexity isn’t challenging enough, managing all of this data has legal implications for your agency too. How do you get a handle on
Data Driven: What Your Agency Needs To Know About Data Protection Obligations Read Post »
We’ve heard of every version of this story from marketing agency owners – legal is a “burden” for agencies. And we get it. Discussing issues like contracts, IP ownership and legal risk is probably the least entertaining aspect of running your agency’s business. But you do want to have an agency that’s built for the
The 5 Critical Legal Documents You Need To Run Your Marketing Agency Read Post »
You’ve heard a million stories by now about the benefits of specialization in your agency – whether it’s an industry vertical, a particular tech competency, or a practice focus (like influence marketing, for example). For the record, I’m a believer in the power of niching your agency. But I’ll admit it comes with some potential
Let’s Be “Exclusive” – How to Manage Client Exclusivity Demands of Your Agency Read Post »
