We wanted to know more about how marketing agencies view legal issues, and how they handle them – so we asked them! In this post, I’ll provide an overview of the research results Toerek Law commissioned to reveal how agency leaders think about “legal”. We learned a lot about the challenges agencies face and […]
Risky Business: What Marketing Agencies Think About Legal Issues Read Post »
Freelancers have always been an important part of the marketing agency environment. The reasons for this fact have changed depending on the industry culture and the economy at any given time – sometimes the best creatives choose the personal autonomy of establishing their own freelance brand, in other cases a booming economy and the battle
The State of “Independents” – How Agencies and Freelancers Keep it Legal Read Post »
In December 2019, in partnership with Audience Audit Inc.,Toerek Law launched a survey to gain insight into the attitudes and motivations of marketing agency decision-makers with respect to legal services. While we couldn’t have predicted what was to come in the months to follow, I am grateful that 224 of you answered the call when
Finding Your Advantage: What Agency Leaders Can Learn From Our Industry Survey Results Read Post »
Whether you’re planning your physical return, figuring out your long-term remote work setup, or somewhere in between, there’s no question that the first two quarters of 2020 have changed the relationships with your agency and clients. From ingenuity driven from the new and urgent needs of your clients, to new efficiencies gained in the process
Leveraging What You’ve Learned: Assessing Your Agency’s Intellectual Property in 2020 Read Post »
In my last post, Protecting Your Agency Work Model – Today and Tomorrow I dug into the evolving landscape of modern agency organization, including outsourced, virtual, strategic alliance and collective models. Overnight, the global pandemic has turned the agency work model on its head, with even the most of traditional of agencies deploying a remote
Your Agency, On Remote Control. . . Read Post »
Successful agencies today put clients in the center of their ecosystem. This has bred a variety of agency business models designed to deliver the results clients demand, while running a profitable agency business. The following outlines the types of agency work models in practice today; both shared and specific legal issues that each model faces;
Protecting Your Agency Work Model – Today and Tomorrow Read Post »
Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation. By choice or need, you may have already taken clear action and are prepared for what’s ahead. Unfortunately your efforts won’t go far if
I’ve just celebrated a year of hosting The Innovative Agency Podcast. In 2018, after our first six months, I noticed some common themes around innovation, and captured in it in our post Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas. The concept “decisions delayed, or made out
A lot of you probably already use video in a variety of ways to help your clients reach their goals. But there are many ways you can use video within your agency to expand your own results, too. There’s probably no better person to discuss why and how you should use video than Ethan Beute.
Using Video Within Your Agency to Build Relationships and Achieve Better Results Read Post »
“Youth culture.” Even the phrase is a bit intimidating. But Jeff Fromm has researched the ins and outs of young cohorts as consumers. And not merely at a high level — he gets into the details, breaking it down between millennials, Gen Z, and even exploring nuances within these generational groups such as married, single,
3 Ahas That Will Guide Your Youth Culture Messaging Read Post »
