Content Marketing Law

Ad and Marketing Regulations Agency Management Content Marketing Law Copyright Law Influencer Marketing News Social Media Law Trademark Law

It’s Unavoidable: What The FTC’s Updated Endorsement Guidelines Mean For Your Agency

Have you been seeing more “Paid Partnership” or “Advertisement” tags lately while scrolling your feed? This is largely in part due to the FTC’s updated endorsement guidelines, which are even more strict than they were mere months ago. As an agency, you should be aware of the new regulations being imposed on the brands and […]

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Ad and Marketing Regulations Agency Management Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Copyright Law General Influencer Marketing News Social Media Law Speaking and Agency Training Trademark Law

What Agencies Need to Know About Artificial Intelligence

Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down.

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Ad and Marketing Regulations Agency Management Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Copyright Law News Trademark Law

The FTC Proposes the End of Non-Competition Clauses – What It Means for Your Agency

You have probably heard that non-competition clauses and non-competition agreements are becoming increasingly tough to enforce in many states. However, the Federal Trade Commission (“FTC”) recently proposed legislation that would make any non-competition agreement or clause completely unenforceable throughout the country. If this legislation were enacted, it would have widespread impacts. As this situation continues

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Ad and Marketing Regulations Content Marketing Law Copyright Law Influencer Marketing

BRAND SAFE: A Trademark Guide for Your Agency’s Next Branding Project

Deciding on a brand name, logo, or slogan is not an easy process. It is even harder when you submit your proposal for legal clearance and your lawyer says, “back to the drawing board”. Trust us, we hate saying this as much as you hate hearing it! We have developed this guide for two reasons.

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Ad and Marketing Regulations Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Copyright Law Influencer Marketing Social Media Law Trademark Law

The Agency’s Legal Guide for TikTok Sounds

Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts.

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Ad and Marketing Regulations Agency Management Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Influencer Marketing News Social Media Law

What Agencies Need to Know About the FTC’s Proposed Changes to the Endorsement Guidelines

The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact). There’s a lot to digest in the proposed changes, but we are

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Privacy Legal and Creative
Ad and Marketing Regulations Content Marketing Law

Data, Privacy, and Marketing: What Should Agencies Do Now To Comply and Prepare?

Remember the good old days, last year, when data privacy was something U.S. marketers thought was just a problem for their European colleagues? We’ve all grown up a bit since then. The rules of engagement have changed for direct response marketers (which is just about all of us) – and continue to evolve – with new insight

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content marketing legal and creative
Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Copyright Law

Content Marketing Deconstructed: Legal Considerations For Agencies at Every Stage of the Process

When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern

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Planning Legal Marketing
Ad and Marketing Regulations Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Copyright Law Influencer Marketing Trademark Law

Where to Spend Your Agency’s Legal Focus and Dollars in 2019

The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1. Last year I shared the importance of a legal audit as your fundamental starting block. This year the same rings true and I’ve added a few additions to the mix, which are both timely and

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marketing legal and creative be prepared
Ad and Marketing Regulations Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Copyright Law Social Media Law Trademark Law

When Things Fall Down: Your Agency’s “Fast Action” Plan for Common Marketing Legal Emergencies

When legal issues confront your agency it feels personal. It hits home. It puts your people, your work and your reputation in the balance. This is the world I live in with my agency clients and it’s more common than you might think. Even if a legal emergency (definition: something’s gone bad, and you need to

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