When legal issues confront your agency it feels personal. It hits home. It puts your people, your work and your reputation in the balance. This is the world I live in with my agency clients and it’s more common than you might think. Even if a legal emergency (definition: something’s gone bad, and you need to […]
Marketers may have been uncertain about the regulatory environment at the beginning of a new administration in Washington; but it’s become clear that the FTC remains actively focused on issues of transparency and disclosure in influence marketing tactics. I know firsthand from my work with marketing agencies that nobody wins when “legal” puts the halt
Marketing Under the Influence: Understanding the Legal Implications Read Post »
Has one of your clients received a “friendly” letter from the FTC lately inquiring about its disclosure and transparency practices in influencer marketing? “Operation Full Disclosure, Part 2,” a correspondence campaign that began circulating in March, appears in full swing, and it’s a not-so-subtle education effort by the FTC to ensure brands (and their agencies)
Three Rising Legal Risks in Content Marketing and Social Media for Agencies Read Post »
Content marketing is a rich and diverse medium used by marketers for many purposes – brand development, customer education, thought leadership, lead nurturing, and community building among them. The legal issues created by content marketing are just as diverse and plentiful as the actual strategies. More importantly, the stakes of making a legal error as
