We’ve heard of every version of this story from marketing agency owners – legal is a “burden” for agencies.
And we get it. Discussing issues like contracts, IP ownership and legal risk is probably the least entertaining aspect of running your agency’s business.
But you do want to have an agency that’s built for the long-haul, right? Protecting your agency’s key relationships…
If your agency provides website development or maintenance services to clients, you may be wondering whether your agency is responsible for ensuring the websites it creates meet the Americans with Disabilities Act (ADA) accessibility requirements. Or you want to know how to minimize this responsibility.
You’re not alone.
Demand letters and lawsuits, claiming website accessibility…
All agencies are in the content creation business.
Whether your agency focuses on marketing, advertising, communications, media, digital – or ALL OF IT – the primary way you deliver your benefit is with the creation of some kind of content.
Copy, design, software, strategy, research results – all content.
Wherever there’s content, there’s almost always copyright. And wher…
You’ve heard a million stories by now about the benefits of specialization in your agency – whether it’s an industry vertical, a particular tech competency, or a practice focus (like influence marketing, for example).
For the record, I’m a believer in the power of niching your agency.
But I’ll admit it comes with some potential downside.
Let’s talk about exclusivity – t…
We wanted to know more about how marketing agencies view legal issues, and how they handle them – so we asked them!
In this post, I’ll provide an overview of the research results Toerek Law commissioned to reveal how agency leaders think about “legal”.
We learned a lot about the challenges agencies face and how agency owners and decision-makers prepare, react and…
Brand Safe: Top Tips to Picking a Protectable Brand
Branding is collaborative and multi-dimensional process to create a unique representation of a company, product or service. More than a name or a logo, a brand takes into consideration company culture, vision, values, customer profile and more.
While all of that can be a heavy lift for your marketing agency and its clients, this…
Freelancers have always been an important part of the marketing agency environment.
The reasons for this fact have changed depending on the industry culture and the economy at any given time – sometimes the best creatives choose the personal autonomy of establishing their own freelance brand, in other cases a booming economy and the battle for talent it creates means independent…
In December 2019, in partnership with Audience Audit Inc.,Toerek Law launched a survey to gain insight into the attitudes and motivations of marketing agency decision-makers with respect to legal services.
While we couldn’t have predicted what was to come in the months to follow, I am grateful that 224 of you answered the call when you did, and provided inside information on how you approac…
Whether you’re planning your physical return, figuring out your long-term remote work setup, or somewhere in between, there’s no question that the first two quarters of 2020 have changed the relationships with your agency and clients.
From ingenuity driven from the new and urgent needs of your clients, to new efficiencies gained in the process or delivery of your services in a…
In my last post, Protecting Your Agency Work Model – Today and Tomorrow I dug into the evolving landscape of modern agency organization, including outsourced, virtual, strategic alliance and collective models.
Overnight, the global pandemic has turned the agency work model on its head, with even the most of traditional of agencies deploying a remote workforce and advising clients…