A lot of you probably already use video in a variety of ways to help your clients reach their goals. But there are many ways you can use video within your agency to expand your own results, too.
There’s probably no better person to discuss why and how you should use video than Ethan Beute. He’s the VP of Marketing at BombBomb, a platform that focuses on using simple, personal videos in…
“Youth culture.”
Even the phrase is a bit intimidating.
But Jeff Fromm has researched the ins and outs of young cohorts as consumers. And not merely at a high level — he gets into the details, breaking it down between millennials, Gen Z, and even exploring nuances within these generational groups such as married, single, with kids, etc.).
In a recent episode of The Innovativ…
CLEVELAND – June 9, 2019 – Sharon Toerek, intellectual property and marketing law attorney based in Cleveland, has been selected as an AAF-Cleveland Hall of Fame honoree for 2019. Presented by The American Advertising Federation – Cleveland, The AAF-Cleveland Hall of Fame honors marketing and advertising executives who have made substantial and lasting contributions to the advertising…
It’s no surprise to anyone in the agency world that, in addition to all the other pressures agencies are under, trust in marketing continues to be challenged.
There’s a lot of theories out there for why that is, and I’m sure there are also a lot of suggestions on how to rebuild trust.
But Aaron Templer, the latest guest on The Innovative Agency podcast, has a unique point of view…
When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born.
This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today.
It’s also these digital aspects that make it all that more complex for the modern marketer and the agencies driving the ecosystem.
Who (or…
If Shakespeare was still writing today he might rephrase one of his well-known quotes to read: “Uneasy lies the head that wears a social media influencer crown!”
Or more relevant in my world, unsettled sit the agencies caught in the web of influence marketing issues in the campaigns they design for brands.
When news broke on the national college admissions scandal, it seemed headlines just…
The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1.
Last year I shared the importance of a legal audit as your fundamental starting block.
This year the same rings true and I’ve added a few additions to the mix, which are both timely and likely permanent issues to continually address.
A legal “audit” might…
This year we launched The Innovative Agency podcast with the goal to answer the question, “What’s Next?” for our growing agency audiences around the world.
With the podcast, we want to ask (and get answers) to the question: How are agencies, or how should they be, adjusting their strategies to meet changing demands and emerging opportunities?
Through this I had the good fortune to go behind…
The strength of your agency’s human capital — your team members and their talents — it’s your biggest advantage in this competitive market.
And, consistently, agency leaders report that addressing legal issues related to employees is also one of their biggest challenges.
Maybe a current or former employee has used agency work in their own personal portfolio. Perhaps you’ve been…
An invoice is a piece of paper or a PDF; it doesn’t keep your lights on, your employees paid and or let you sleep any better at night, that is, until it comes back to you in the form of payment.
There isn’t one client I’ve worked with that doesn’t care about getting paid on time. Unfortunately, there also isn’t one who doesn’t deal with this issue on a regular basis.
Cash flow issues cut to…