When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born.
This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today.
It’s also these digital aspects that make it all that more complex for the modern marketer and the agencies driving the ecosystem.
Who (or…
If Shakespeare was still writing today he might rephrase one of his well-known quotes to read: “Uneasy lies the head that wears a social media influencer crown!”
Or more relevant in my world, unsettled sit the agencies caught in the web of influence marketing issues in the campaigns they design for brands.
When news broke on the national college admissions scandal, it seemed headlines just…
The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1.
Last year I shared the importance of a legal audit as your fundamental starting block.
This year the same rings true and I’ve added a few additions to the mix, which are both timely and likely permanent issues to continually address.
A legal “audit” might…
This year we launched The Innovative Agency podcast with the goal to answer the question, “What’s Next?” for our growing agency audiences around the world.
With the podcast, we want to ask (and get answers) to the question: How are agencies, or how should they be, adjusting their strategies to meet changing demands and emerging opportunities?
Through this I had the good fortune to go behind…
The strength of your agency’s human capital — your team members and their talents — it’s your biggest advantage in this competitive market.
And, consistently, agency leaders report that addressing legal issues related to employees is also one of their biggest challenges.
Maybe a current or former employee has used agency work in their own personal portfolio. Perhaps you’ve been…
An invoice is a piece of paper or a PDF; it doesn’t keep your lights on, your employees paid and or let you sleep any better at night, that is, until it comes back to you in the form of payment.
There isn’t one client I’ve worked with that doesn’t care about getting paid on time. Unfortunately, there also isn’t one who doesn’t deal with this issue on a regular basis.
Cash flow issues cut to…
If you’re really honest with yourself, you’re probably laser-focused on the role pitching plays in your agency’s financial performance.
According to Jody Sutter, Owner of The Sutter Company, agencies usually focus too much of their time, energy and manpower on the pitch. And while the pitch is important, it’s crucial that your agency isn’t devoting so much energy to pitching that…
Being an agency owner brings a unique perspective to both marketing and entrepreneurship.
Getting business, running the agency profitably, and keeping clients happy consume a great deal of the agency leader’s time and energy, and there’s still more. Among the host of things to deal with are employees, budgets, a board, and management issues, not to mention constantly working on…
Ask 100 agencies how they measure success, and odds are you’re going to hear some iteration of the same thing.
It will involve revenue, profits vs. losses, time, resources, and any number of other things that might show up on a financial report or a revenue report.
The tendency to focus on “lagging indicators” such as numbers, financials, revenue, & profit, is human…
True or false?
Anyone involved in the advertising process can be held liable under most regulations and statutes that govern false advertising.
Oh. so. true.
The advertiser, the Agency, and anyone else involved who knowingly, or sometimes negligently, fails to follow the rules, is on the hook.
In addition to traditional and digital advertising, when you think about the current stat…