Isn’t it tough enough worrying about the everyday risks of running your agency?
From your people-centered issues, to new business protection, contracts, and all-things-compliance, your liabilities are considerable and worthy of regular review.
But did you know that the lifeblood of your agency, your own clients, can end up in hot water and take you along for the ride wit…
When legal issues confront your agency it feels personal. It hits home. It puts your people, your work and your reputation in the balance.
This is the world I live in with my agency clients and it’s more common than you might think.
Even if a legal emergency (definition: something’s gone bad, and you need to act ASAP) happens infrequently in your work as an agency leader, when it…
Marketers may have been uncertain about the regulatory environment at the beginning of a new administration in Washington; but it’s become clear that the FTC remains actively focused on issues of transparency and disclosure in influence marketing tactics.
I know firsthand from my work with marketing agencies that nobody wins when “legal” puts the halt to a brilliant campaign or creativ…
Whether on behalf of the clients you serve, or your own agency efforts, the more sophisticated marketing strategies become, the more legal risks you’ll face in your agency.
After providing legal counsel to marketing agencies for 15 years, I’ve seen lots of examples of marketing campaigns “unraveled” in all areas or at all stages of execution.
The most common cause? A reluctance to…
CLEVELAND – Sept. 19, 2017 – Sharon L. Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present, “Keep Marketing Safe: How to Design A Marketing Strategy That Keeps Lawyers Away,” at INBOUND 2017, 1 p.m., Tuesday, Sept. 26.
In this session, designed for marketing agencies, attendees will learn the rules marketers need to keep it all legal in…
The agency new business process is, for most agencies, exciting and stressful at the same time.
While your team is focused on the thrill of a potential “win,” and what that could mean for the agency’s fortunes, it’s probably equally under stress about meeting deadlines, putting forth your best efforts for the prospect, and keeping other clients happy too.
Jody Sutter of Sutter…
Has one of your clients received a “friendly” letter from the FTC lately inquiring about its disclosure and transparency practices in influencer marketing?
“Operation Full Disclosure, Part 2,” a correspondence campaign that began circulating in March, appears in full swing, and it’s a not-so-subtle education effort by the FTC to ensure brands (and their agencies) know and understand…
Although a significant part of my marketing law practice involves helping marketing agencies protect their interests in client contracts or in freelance relationships, or counseling them how to protect their clients, most agencies don’t realize the full financial and business potential of leveraging their own intellectual property in these transactions.
I’ll say it simply: some of your best…
CLEVELAND – Nov. 1, 2016 – Sharon L. Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present, “The Five Legal Mistakes Your Agency is Making in New Business – And How to Fix Them,” at INBOUND 2016, Friday, Nov. 11, 10:30-11:15 a.m.
Agencies navigating new business opportunities, while managing their current client deadlines and other agency…
CLEVELAND – Aug. 31, 2016 – Sharon Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will join lawyer Ruth Carter for an interactive Q&A session at Content Marketing World 2016, which will cover how to safely succeed in content marketing while taking a proactive approach to protecting creative work and minimizing legal risk.
The segment, “Why Can I…