It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea. In 2023, four new states adopted statutes protecting the use and […]
It’s A Private Matter – Agencies And Data Privacy Regulations Today Read Post »
Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down.
What Agencies Need to Know About Artificial Intelligence Read Post »
You have probably heard that non-competition clauses and non-competition agreements are becoming increasingly tough to enforce in many states. However, the Federal Trade Commission (“FTC”) recently proposed legislation that would make any non-competition agreement or clause completely unenforceable throughout the country. If this legislation were enacted, it would have widespread impacts. As this situation continues
The FTC Proposes the End of Non-Competition Clauses – What It Means for Your Agency Read Post »
Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts.
The Agency’s Legal Guide for TikTok Sounds Read Post »
The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact). There’s a lot to digest in the proposed changes, but we are
Your marketing agency is increasingly required to collect, process, and analyze large amounts of data to run successful campaigns or achieve its clients’ business goals. It’s a complex responsibility. And if the complexity isn’t challenging enough, managing all of this data has legal implications for your agency too. How do you get a handle on
Data Driven: What Your Agency Needs To Know About Data Protection Obligations Read Post »
There’s no doubt that by now your agency has been asked by a brand client about marketing in the metaverse or creating or using NFTs in its marketing. Even if the client (or your agency) isn’t yet ready to apply either of these strategies, conversations about them are occurring, and it’s important to at
What Agencies Need to Know (Now) About NFTs and the Metaverse Read Post »
Agencies are not only in the business of creating intellectual property (“IP”) assets for their clients, but they’ve got a number of their own IP assets they need to make sure they protect. Whether it’s your agency’s pitch materials, concepts, strategies, pre-existing art or proprietary technologies, these critical assets are the true currency of every
The IP Issues that Every Agency Encounters (Yes, Even Yours!) Read Post »
We’ve heard of every version of this story from marketing agency owners – legal is a “burden” for agencies. And we get it. Discussing issues like contracts, IP ownership and legal risk is probably the least entertaining aspect of running your agency’s business. But you do want to have an agency that’s built for the
The 5 Critical Legal Documents You Need To Run Your Marketing Agency Read Post »
If your agency provides website development or maintenance services to clients, you may be wondering whether your agency is responsible for ensuring the websites it creates meet the Americans with Disabilities Act (ADA) accessibility requirements. Or you want to know how to minimize this responsibility. You’re not alone. Demand letters and lawsuits, claiming website accessibility
Here for You: How Agencies Manage Website Accessibility Issues Read Post »
