Agency-Client Relationships Archives - Page 3 of 5

Let’s Be “Exclusive” – How to Manage Client Exclusivity Demands of Your Agency

March 27, 2021

You’ve heard a million stories by now about the benefits of specialization in your agency – whether it’s an industry vertical, a particular tech competency, or a practice focus (like influence marketing, for example). For the record, I’m a believer in the power of niching your agency. But I’ll admit it comes with some potential […]

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New Year, Old Brand? Legal Tips for Your Rebrand or Refresh Project

February 6, 2020

If the turning of the decade has you (or an agency client) questioning the look or relevancy of your brand, perhaps you’ve made it your new year’s resolution to review, refresh or rebuild it from the inside out. Whether for your agency and your products, or in supporting your clients, there are key areas to

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Ad and Marketing Regulations Agency Management Agency-Client Relationships Influencer Marketing

Their Questions, Your Answers: Making Your Case For Marketing Compliance Collaboration in 2020

December 16, 2019

Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation. By choice or need, you may have already taken clear action and are prepared for what’s ahead. Unfortunately your efforts won’t go far if

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Agency Management Agency-Client Relationships Agency-Freelancer Relationships News

Identity Crises to Innovation Breakthroughs: Agency Leadership Lessons From My First Year as a Podcaster

October 27, 2019

I’ve just celebrated a year of hosting The Innovative Agency Podcast. In 2018, after our first six months, I noticed some common themes around innovation, and captured in it in our post Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas. The concept “decisions delayed, or made out

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Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Copyright Law

Content Marketing Deconstructed: Legal Considerations For Agencies at Every Stage of the Process

June 2, 2019

When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern

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Ad and Marketing Regulations Agency-Client Relationships Agency-Freelancer Relationships Content Marketing Law Copyright Law Influencer Marketing Trademark Law

Where to Spend Your Agency’s Legal Focus and Dollars in 2019

February 27, 2019

The new year is well underway and with it the pressure of planning and prioritizing your agency’s needs for beyond Q1. Last year I shared the importance of a legal audit as your fundamental starting block. This year the same rings true and I’ve added a few additions to the mix, which are both timely and

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Agency Management Agency-Client Relationships Agency-Freelancer Relationships

Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas

December 20, 2018

This year we launched The Innovative Agency podcast with the goal to answer the question, “What’s Next?” for our growing agency audiences around the world. With the podcast, we want to ask (and get answers) to the question: How are agencies, or how should they be, adjusting their strategies to meet changing demands and emerging opportunities? Through

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Agency-Client Relationships

Past Due: Five Ways to Improve Your Agency’s Odds of Getting Paid, on Time

September 25, 2018

An invoice is a piece of paper or a PDF; it doesn’t keep your lights on, your employees paid and or let you sleep any better at night, that is, until it comes back to you in the form of payment. There isn’t one client I’ve worked with that doesn’t care about getting paid on

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Agency-Client Relationships

Bravery and Boldness: Their Role in the Agency

August 15, 2018

[smart_track_player url=”http://traffic.libsyn.com/innovativeagency/2_-_Drew_McLellan_1.mp3″ title=”2: Bravery, Courage, and Their Role in the Agency w/ Drew McLellan” ] Being an agency owner brings a unique perspective to both marketing and entrepreneurship. Getting business, running the agency profitably, and keeping clients happy consume a great deal of the agency leader’s time and energy, and there’s still more. Among the

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Agency-Client Relationships

Why Success in Your Marketing Agency Isn’t All About Numbers

August 15, 2018

[smart_track_player url=”http://traffic.libsyn.com/innovativeagency/120-20Tim20Williams_2.mp3″ title=”1: Why Success Isn’t All About Numbers” ] Ask 100 agencies how they measure success, and odds are you’re going to hear some iteration of the same thing. It will involve revenue, profits vs. losses, time, resources, and any number of other things that might show up on a financial report or a

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