If the turning of the decade has you (or an agency client) questioning the look or relevancy of your brand, perhaps you’ve made it your new year’s resolution to review, refresh or rebuild it from the inside out.
Whether for your agency and your products, or in supporting your clients, there are key areas to consider from the legal standpoint whether you’re managing a complete overhaul,…
Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation.
By choice or need, you may have already taken clear action and are prepared for what’s ahead.
Unfortunately your efforts won’t go far if not institutionalized within the brand.
I’ve just celebrated a year of hosting The Innovative Agency Podcast.
In 2018, after our first six months, I noticed some common themes around innovation, and captured in it in our post Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas. The concept “decisions delayed, or made out of fear, hold agencies back,” still rings true in nearly all of…
CLEVELAND – Aug. 28, 2019 – Sharon Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present at Content Marketing World 2019. Her session, “Whose Lawsuit Is It, Anyway? How Your Agency Can Get Sued With its Client, and How to Avoid It,” will take place on Sept. 4 as part of the agency strategies track. View the full session details here.
Toerek w…
Remember the good old days, last year, when data privacy was something U.S. marketers thought was just a problem for their European colleagues?
We’ve all grown up a bit since then. The rules of engagement have changed for direct response marketers (which is just about all of us) – and continue to evolve – with new insight and information coming out regularly:
GDPR Year 2 – The EU…
I’m a firm believer that, sometimes, the most innovative thing an agency can do to accelerate growth or improve performance is to get back to taking a hard look at the fundamentals – whether an internal business process, or an approach to client needs.
On a recent episode of The Innovative Agency, my guest Jeff Swystun joined me to share 3 questions he asks every client every time.
Too…
A lot of you probably already use video in a variety of ways to help your clients reach their goals. But there are many ways you can use video within your agency to expand your own results, too.
There’s probably no better person to discuss why and how you should use video than Ethan Beute. He’s the VP of Marketing at BombBomb, a platform that focuses on using simple, personal videos in…
“Youth culture.”
Even the phrase is a bit intimidating.
But Jeff Fromm has researched the ins and outs of young cohorts as consumers. And not merely at a high level — he gets into the details, breaking it down between millennials, Gen Z, and even exploring nuances within these generational groups such as married, single, with kids, etc.).
In a recent episode of The Innovativ…
CLEVELAND – June 9, 2019 – Sharon Toerek, intellectual property and marketing law attorney based in Cleveland, has been selected as an AAF-Cleveland Hall of Fame honoree for 2019. Presented by The American Advertising Federation – Cleveland, The AAF-Cleveland Hall of Fame honors marketing and advertising executives who have made substantial and lasting contributions to the advertising…
It’s no surprise to anyone in the agency world that, in addition to all the other pressures agencies are under, trust in marketing continues to be challenged.
There’s a lot of theories out there for why that is, and I’m sure there are also a lot of suggestions on how to rebuild trust.
But Aaron Templer, the latest guest on The Innovative Agency podcast, has a unique point of view…