In December 2019, in partnership with Audience Audit Inc.,Toerek Law launched a survey to gain insight into the attitudes and motivations of marketing agency decision-makers with respect to legal services.
While we couldn’t have predicted what was to come in the months to follow, I am grateful that 224 of you answered the call when you did, and provided inside information on how you approac…
Whether you’re planning your physical return, figuring out your long-term remote work setup, or somewhere in between, there’s no question that the first two quarters of 2020 have changed the relationships with your agency and clients.
From ingenuity driven from the new and urgent needs of your clients, to new efficiencies gained in the process or delivery of your services in a…
In my last post, Protecting Your Agency Work Model – Today and Tomorrow I dug into the evolving landscape of modern agency organization, including outsourced, virtual, strategic alliance and collective models.
Overnight, the global pandemic has turned the agency work model on its head, with even the most of traditional of agencies deploying a remote workforce and advising clients…
Successful agencies today put clients in the center of their ecosystem. This has bred a variety of agency business models designed to deliver the results clients demand, while running a profitable agency business.
The following outlines the types of agency work models in practice today; both shared and specific legal issues that each model faces; and the critical legal tools your agency needs…
If the turning of the decade has you (or an agency client) questioning the look or relevancy of your brand, perhaps you’ve made it your new year’s resolution to review, refresh or rebuild it from the inside out.
Whether for your agency and your products, or in supporting your clients, there are key areas to consider from the legal standpoint whether you’re managing a complete overhaul,…
Whether you’re an agency leader or a corporate marketer, you’ve probably not been able to avoid the conversations about, the timelines, and the ever changing environment of marketing compliance and regulation.
By choice or need, you may have already taken clear action and are prepared for what’s ahead.
Unfortunately your efforts won’t go far if not institutionalized within the brand.
I’ve just celebrated a year of hosting The Innovative Agency Podcast.
In 2018, after our first six months, I noticed some common themes around innovation, and captured in it in our post Safe To Innovate: How To Position Your Agency For Growth While Protecting Your People And Ideas. The concept “decisions delayed, or made out of fear, hold agencies back,” still rings true in nearly all of…
CLEVELAND – Aug. 28, 2019 – Sharon Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present at Content Marketing World 2019. Her session, “Whose Lawsuit Is It, Anyway? How Your Agency Can Get Sued With its Client, and How to Avoid It,” will take place on Sept. 4 as part of the agency strategies track. View the full session details here.
Toerek w…
Remember the good old days, last year, when data privacy was something U.S. marketers thought was just a problem for their European colleagues?
We’ve all grown up a bit since then. The rules of engagement have changed for direct response marketers (which is just about all of us) – and continue to evolve – with new insight and information coming out regularly:
GDPR Year 2 – The EU…
I’m a firm believer that, sometimes, the most innovative thing an agency can do to accelerate growth or improve performance is to get back to taking a hard look at the fundamentals – whether an internal business process, or an approach to client needs.
On a recent episode of The Innovative Agency, my guest Jeff Swystun joined me to share 3 questions he asks every client every time.
Too…